Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

List of Illustrations
Acknowledgments

Introduction

Beyond the Commercial: Corporate Patronage Reconsidered
Monica E. Jovanovich and Melissa Renn

Part I: Rethinking Corporate Patronage

Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now
Mary K. Coffey

Chapter 2: Maxfield Parrish's Creative Machinery for Transportation
Jennifer A. Greenhill

Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography
Mark Durden

Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century
Katherine L. Carroll

Part II: From Tastemaking to Marketing: Corporate Patronage Networks

Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art
Seth Feman

Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design
Elizabeth McGoey

Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s
Margaret Maile Petty

Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940)
Elizabeth B. Heuer

Part III: Corporate Commissions as Branding and Public Relations

Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon
Douglas Klahr

Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991
Adam Arenson

Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture
Alex J. Taylor

Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century
Daniel Haxall

Bibliography
List of Contributors