Shoot, Edit, Share

Table of Contents

Acknowledgments

Chapter 1: Getting Started

Phase 1: Preproduction

The Treatment

Media Audit

Phase 2: Production

Shooting in the Field vs. Studio

Phase 3: Postproduction and Distribution

Types of Evaluation

Production Process Checklist

Chapter 2: Studio Production

Studio Positions

Floor Director Cues

Control Room

Video Switcher

Directing Cues

Three-point Lighting

Lighting Plot

Floor Plan

Directing Checklist

Chapter 3: The Camera

Parts of the Camera

Types of Shots

Breaking Action Down

Camera Movements

White Balancing

Shooting Great Video Checklist

Chapter 4: Sound

Types of Microphones

Pickup Patterns

Audio Board

Monitoring Sound

Conducting a Mic Check

Audio Production Checklist

Chapter 5: Telling a Story

Know Your Target Audience

What's the Focus of Your Story?

Tell Your Story Through People

5W's and H

Show Don't Tell

Using Sequences to Tell Stories

Scripting Formats

Storyboarding

Storytelling Checklist

Chapter 6: Shooting Video & Field Production

The Tripod

Composition and Framing

Balance

Rule of Thirds

Headroom

Noseroom

Leadroom

Frame Within a Frame

Cutaways

Jumpcuts

Shots that Help Tell the Story

Shooting Video and Field Production Checklist

Chapter 7: Nonlinear Editing

Time Code

Logging Video

Insert Edits

Overwrite Edits

Matching Pictures to Words

Continuity

Use of Computer Generated Effects

Editing Your Audio

Use of Music

Layering Sound

Editing Process

Chapter 8: Graphics

Types of Graphics

Key Design Principles

Chroma Key

Branding

Graphics Checklist

Chapter 9: Online and Viral Video

Shooting for the Small Screen

Have a Hook

Short and Simple Storytelling

Social Media

Successful Social Media Campaigns with Videos

What is a Viral Video?

Examples of Viral Videos in Different Categories

Tips for Getting Your Video to Go Viral

Online and Viral Video Checklist

Image Credits