TABLE OF CONTENTS
INTRODUCTION .............................................................9
1. Marketing is not one-size-fits all. .................................11
2. Marketing is all about momentum. .............................12
3. Test, Assess, Repeat. .....................................................12
CHAPTER 1: A PROFITABLE VISION. .........................15
Mission ...........................................................................16
Vision ..............................................................................16
Values...............................................................................17
Take Fast Action: .............................................................18
CHAPTER 2: YOUR SECRET SAUCE ............................21
Take Fast Action: .............................................................27
CHAPTER 3: UNIQUE POSITIONING ........................29
Take Fast Action: .............................................................33
CHAPTER 4: YOUR IDEAL CLIENT AVATAR ..............35
Take Fast Action: .............................................................39
CHAPTER 5: BRIDGE OF CONNECTION: .................41
Take Fast Action: .............................................................44
CHAPTER 6: COLLECTING & SHARING RECEIPTS.45
Take Fast Action: .............................................................50
CHAPTER 7: EXPERT CONTENT SYSTEM .................51
Take Fast Action: .............................................................56
CHAPTER 8: PROFITABLE PLATFORMS ....................57
Take Fast Action: .............................................................60
CHAPTER 9: PACKAGING YOUR EXPERTISE INTO A SELLABLE OFFER....................63
Clarifying Your Offer .......................................................64
Your Transformative Framework.......................................65
Your Curriculum .............................................................66
Your Promise....................................................................68
Pricing Your Sellable Offer ..............................................68
Take Fast Action: .............................................................69
CHAPTER 10: LAUNCHING YOUR SIGNATURE OFFER ........................71
Step One: Identify Your Launch Goals .............................71
Step Two: Generating Leads & Marketing to Them .........73
Step Three: Identify Your Launch Timeline .....................74
Step Four: Plan Your Launch Event .................................74
Launch a Beta ...........................................................76
Launch Tools..............................................................77
Step Six: Reflect on Your Launch & Optimize .................78
Take Fast Action: .............................................................79
Take Fast Action...............................................................81
EPILOGUE .......................................................................83
ABOUT THE AUTHOR...................................................85
HIRE BRIANCA TO SPEAK AT YOUR EVENT .............87
WORK WITH BRIANCA.................................................90
Marketing Masters ..........................................................90
Clarity to Coins Course....................................................91
