Leading a Surgical Revolution

1. Prologue: Orchestrating A Cast of Thousands.- Part I: Launching a Surgical Revolution.- 2. Osteosynthesis Explained.- 3. A Brief Overview of the AO Organization.- 4. Treatment of Bone Fractures Prior to 1960.- 5. Enter Maurice Müller (1918-2009).- 6.Recruiting a Circle of Friends.- 7. The AO Kick-Off Meeting.- 8. AO Formulates Its Credo.- 9. Pillar One: Developing the AO Instrumentarium.- 10. Pillar Two: Teaching Osteosynthesis.- 11. Pillar Three: Maintaining Complete Documentation.- 12. Pillar Four: The Research Mission.- 13. Pitching the AO Philosophy to Hostile Audiences.- 14. In Search of a Business Model.- 15. Broadening the Supplier Base.- 16. A Commission to Steer the Enterprise.- 17. AO Vision, Mission, Values, and Strategy. Part II: Growing the Organization.- 18. Growing the Enterprise.- 19. Mathys: Building an Industrial Company from Scratch.- 20. Straumann Assumes Role of Manufacturer.- 21. Conquering International Markets .- 22. Cracking the US Market.- 23. Expanding the Instrumentarium. - 24. AOVET: Humans Helping Animals. - 25. Entering Other Trauma Segments. - 26. Carrying the Message: Apostles, Missionaries, Translators, and Baggage Carriers.- 27. Laying the Foundation for a 'Trauma University'.- 28. Publishing the AO Philosophy.- 29. Internationalizing the AO Organization. - 30. The Diverse Talents Shaping the AO.- 31. Summarizing Growth Phase.- Part III: Navigating Turbulence.- 32. Changing of the Guard.- 33. From Association to Foundation.- 34. M&A Turbulence Among Producers: First There Were Three, Then There Was Only One. - 35 Changing Business Model: From Licensing Fees to Service Agreement.- 36. From Compression Plates to Anatomically Shaped Internal Fixators.- 37. From Eminence-Based to Evidence-Based Research. - 38. From Long Bones to All Bones.- 39. The Battle Over IP.- 40. One Final Merger?.- 41. Assessing How the AO Navigated Turbulences.- Part IV: The AO Foundation Today and Its Impact.- 42.The AO's Many Achievements.- 43. The AO Organization in 2018.- 44. The AOTK System Today.- 45. AO Institutes: Research, CDID, 'Trauma University,' and a Publishing House.- 46. AO Innovating into New Fields.- 47. AO Alliance.- 48. Global Health-Economic Impact.- 49. AO Industrial and Business Impact.- 50. AO as Creator of Wealth.- 51. AO as a Philanthropic Force.- 52. The World Honors AO Foundation and Founders.- Part V: Conclusion.- 53. Mission Accomplished?.- 54. Epilogue.