Bringing a medical product successfully to market is one of the toughest challenges in healthcare. Complex regulations, cross-functional teams, and demanding customers often turn great innovations into long, costly struggles.
This book gives you the tools to change that. Drawing on more than 20 years of experience in medical technology and digital health, Kirstin Jattke shows how to transform launch complexity into a structured, achievable process. Step by step, she explains how to craft a strong value proposition, navigate regulatory requirements, align business goals with customer needs, and build engagement across all stakeholders.
Packed with real-world insights, anonymized examples, and practical checklists, this guide is written for product managers, healthcare innovators, and leaders who want results. It is not theory - it is a hands-on roadmap for launching medical products with confidence, clarity, and impact.
Auflage
Sprache
Dateigröße
ISBN-13
978-3-565-00320-4 (9783565003204)
Schweitzer Klassifikation
Kirstin Jattke brings over 20 years of experience in medical technology and digital health, built on a strong clinical foundation and an international career in product launches. She has guided innovative medical devices and digital solutions from concept to market, always with the aim of simplifying complexity and creating real value for patients, providers, and businesses. Launching products has never been just a profession for her - it is her passion. This book was born from her wish to share the lessons she learned along the way: successes, challenges, and the practical steps that make the difference between struggle and success. Originally from northern Germany, Kirstin has lived in Franconia for more than two decades.
