Airport Marketing

Rezensionen / Stimmen

'Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation-related and non-aviation-related activities.' Momberger Airport Information, Germany 'This slim volume, the latest in the prolific Ashgate professional series, will appeal mainly to airport management and consultants, as well as aviation students.' Airways Magazine, January 2006 'Airport Marketing is important reading for airport managers and administrators, government agencies, airline executives and anyone else interested in the behind-the-scenes aspects of airport management.' Collegiate Aviation News, Spring 2006 'David Jarach provides a in-depth analyses of current airport management practices. This book reveals an interesting new management vision on airport marketing in the post-September 11th environment. This new perspective on airport business introduces the Commercial Airport? -philosophy in which airports evolve from conservative, traditional airside core business providers to multipoint service-provider firms?.' Aerlines ,Autumn 2006 "... essential reading for students of aviation and airport managers at all levels. Though aimed at the airport industry, some of the lessons and apporoaches can readily be applied to other transport sectors." Logistics and Transport FOCUS, Dec 2006.