Prologue: Fulfilling the Promise of the Entrepreneur ix
Why PR? xi
Part One: Strategy 1
Chapter One: Introduction 2
Chapter Two: Which of the Four Villains Are You? 5
Chapter Three: What is the Attitude You Can Lead With? 13
Chapter Four: Should You Invest in Corporate Headshots? 20
Chapter Five: Why is What You Wear Important? 24
Chapter Six: The Key Considerations for Choosing a PR Agency 28
Chapter Seven: How to Be Seen as an Authority in Your Industry? 34
Chapter Eight: How You Could be Speaking Out? 41
Chapter Nine: Who is Your Secret Army? 46
Chapter Ten: What is 'Repurposing Content?' 55
Chapter Eleven: When to Use Your Passion to Promote Yourself? 63
Chapter Twelve: Are You Losing 31% of Sales? 67
Chapter Thirteen: What is The Power of Authenticity? 72
Chapter Fourteen: What is Adjacent Marketing? 82
Chapter Fifteen: How to Talk Money With Investors? 89
Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 95
Chapter Seventeen: LinkedIn Video Tips 101
Chapter Eighteen: You Can Overcome SEO Challenges 106
Chapter Nineteen: Can You Overcome Stage Fright? 114
Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120
Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125
Chapter Twenty Two: When Should You Use a Ghost Writer? 133
Chapter Twenty Three: Who Can Run Amazon Ads for You? 141
Chapter Twenty Four: What to Look For in a Virtual Events Platform? 150
Part Two: Tools 155
Chapter One: Introduction 156
Chapter Two: Advertising: Creating Consistency Across Franchise Networks 159
Chapter Three: Media: Bringing Good 'CARMA' to Your Sales Funnel Through Proper Measurement and Media Monitoring 166
Chapter Four: Text: Create Better Copy Faster - Without Losing Human Creativity - With This AI Copywriting Tool 172
Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178
Chapter Six: Text: What if You Don't Have Time to Write? 184
Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191
Chapter Eight: Text: Predictive Text Writing Tool 198
Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 205
Chapter Ten: Social: Blockchain-Powered Hashtag Service 212
Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 218
Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223
Chapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232
Chapter Fourteen: Video: The Powerpoint of Online Video Creation 237
Chapter Fifteen: Video: 'Gather Voices' to Make a Compelling Story 246
Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 251
Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257
Part Three: Cases 265
Chapter One: Introduction 266
Chapter Two: Shangri-La and Other Stories 268
Chapter Three: World Rowing and W WF's Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277
Chapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281
Chapter Five: What is the Benefit of Giving Back? 287
Chapter Six: When is a Newswire Service Good for PR? 292
Chapter Seven: Indian Film Festival for Kidz Reaches the World 300
Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308
Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312
Chapter Ten: Why is There no More Kimchi for Korean Media, Instead it's KakaoTalk and Naver Search? 321
Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325
Chapter Twelve: Building an Entrepreneur Ecosystem 330
Conclusion 337
About the Author 339
Guest Directory 340
Bibliography 345
Index 347
