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Understanding the evolution of bug bounty programs first requires familiarity with the hacking landscape, or as many in the information security field know it, penetration testing. Security researchers haven't always been respected or given the opportunity to shine. Throughout history, hacking has been a word that scares the public and creates waves of fear inside a company when rumors of a "hack" spread. The first bounty paid for breaking into something (in recorded history) was in 1851. Charles Alfred Hobbs was paid roughly the equivalent of $20,000 to pick a physical lock. (https://www.itspmagazine.com/itsp-chronicles/history-and-interesting-facts-about-bug-bounties-an-appsec-usa-2017-panel-recap).
The first actual bounty program was run by Netscape and it began in 1995. The primary scope was application testing for Netscape Navigator 2.0., their primary product. Slowly, other enterprises started to adapt their own bug bounty programs and offer awards. Bug bounty crowdsourcing platforms introduced the new wave, compiling enterprise programs into a neat catalogue in which security researchers could hop into various programs and begin to participate. Bugcrowd was known as the first crowdsourcing platform in bug bounty history and has been a key player in enterprise bug bounty program management. The pioneers - Casey Ellis, Chris Raethke, and Sergei Belokamen - believed in connecting latent potential to unmet demand with the overall goal of making security easier for everyone. In addition, Ellis firmly believed in assisting security researchers in keeping their records clean. Casey Ellis has also expressed a desire to help educate the youth toward the idea of ethical hacking, rather than a life of crime, and part of the inspiration for creating such a company has to do with the ideal of destigmatizing security research.
In all actuality, reviewing the state and history of bug bounty programs gives the reader a valuable positive perspective, but enterprises are slow to adapt. Even since 1995, there are still fewer than 400 bug bounty programs and 1600 vulnerability disclosure programs that exist in the world. The surprisingly small number of programs that exist in the world represent the resistance and conservatism of the field of legal hacking, otherwise known as security research.
When information security specialists learn about bug bounty programs, many of them are excited to get involved. Application security is a growing field, and modern day web, mobile, and hardware assets need to be protected. With such an essential requirement to protect applications, enterprises still resist the absolute necessity of making vulnerability reporting management a prioritized incentive. As with everything, there's not a "one-size-fits-all" answer for why an enterprise would ignore application security; however, many factors play a role in the resistance that is widespread, even today. For example, here are some of the reasons a company may decide to ignore the idea of a bug bounty program:
There are obviously several other reasons an enterprise may believe a bug bounty program will cause unnecessary risk or negative effects. Debunking the above five defined points will give people a better understanding of why being afraid is natural, but it can be detrimental to the overall health of a good application security program.
An enterprise may be fearful that establishing a bug bounty program will cause an increase of malicious threat actors attempting to hack into or successfully exploiting applications. The logic can be portrayed as such, "If an enterprise bug bounty program is established, then security researchers will be allowed to hack, and it will be impossible to tell who is malicious." The problem with this statement's assumption that threat actors are hiding among security researchers is one of a common philosophical logical fallacy: the Slippery Slope.
The Slippery Slope logical fallacy is best defined as, "A course of action that seems to lead inevitably from one action or result in another with unintended consequences." In layman's terms, the translation of the Slippery Slope in the security research scenario is, "If the enterprise allows security researchers to conduct research, we will be maliciously exploited." It's best to imagine the scenario of increased threat actor activity with the other perspective in mind. Without a bug bounty program, flaws may never be identified - vulnerabilities that could compromise an organization's sensitive information or intellectual property.
Enterprises considering operating bug bounty programs should learn effective logging and prevention through logging mechanisms and web application firewalls, which are discussed later in this book.
Any type of business that relies on services rendered by another party should always be weary of scamming. Understanding the vulnerability types, criticality, and assessing payment amounts will always be the best course of action for a company running a bug bounty program. Still, the idea of scamming isn't a new one. Potential program managers have to learn best practices and understand the basics of vulnerability management. Nonetheless, protections for programs are in place. Managed services offered through bug bounty crowdsourcing platforms such as Bugcrowd and HackerOne will become useful tools. The triage team will assist in validating the legitimacy of a vulnerability which can assist in preventing scamming. Program managers shouldn't solely rely on the validation, but scamming happens far more infrequently than enterprises that are on the fence imagine.
Enterprises that avoid bug bounty programs because of the idea of applications being a small attack surface are asking for trouble. When employees tasked with the security of a company evaluate vulnerability potential, the obvious go-to is to secure the network and related assets. However, web and mobile applications in particular have become exceedingly complex. With multiple development languages and servers, the attack surface is far greater than one might imagine. Consider the following example:
Server Hosts one part of the web application One assigned IP address
Web application Connected to multiple servers Multiple IP addresses
The deployment of an enterprise's assets will always be the determinant factor in the attack service; however, modern applications are becoming more interconnected than they ever were in the past. It's easy to think about a "server" as an asset with a wide attack surface, and in many cases, that is true, and the attack vectors will always vary. Regardless, enterprises should not consider the value of a bug bounty program as something minute and ineffective. In addition, flawed application logic may result in the exploitation of the network and enterprises may not consider that. For example, SQL (Structured Query Language) injection can result in a full server-database dump or remote code execution on the network. Server side request forgery can result in the exposure of sensitive information leading to unauthorized server access or pivoting to other parts of the network. Application security is a large undertaking and neglecting it can result in the full compromise of an enterprise.
Bug bounty programs scale. The size and operation of the bug bounty program is up to the enterprise to decide. In addition, if the company isn't giant, it's unrealistic to assume that the enterprise would have to pay a large sum of money to get a program up and running. With bug bounty crowdsourcing becoming the norm, companies like Bugcrowd and HackerOne are willing to have scoping calls with leadership to identify a fair pricing model for program management. The price of program management is well worth the cost of identifying vulnerabilities that can result in the loss of hundreds of thousands, if not millions, of dollars in assets or compliance violations such as GDPR (General Data Protection Regulation) or the California Privacy Act. Application security, like any other subbranch of security, is an investment - and security doesn't typically see hefty returns on investment. Information security doesn't make a company money: it protects the company from losing money, allowing the acquisition of money.
Out of all of the other potential worries for setting up a program, security tooling is a legitimate concern. Balancing a budget requires coordination with all levels of leadership and an overall evaluation of security posture. For example, establishing a bug bounty program isn't likely a good idea if the enterprise does not have a web application firewall, or a decent endpoint protection and response solution. Coordination with the security team will have to occur, but if all other bases are covered, there's no reason a basic bug bounty program...
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