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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric
While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric.
Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric-as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres-namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book's contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric.
The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Øyvind Ihlen, Dr.art., is Professor at the Department of Media and Communication at the University of Oslo. Ihlen has edited, written, and co-written 12 books, including The Handbook of Communication and Corporate Social Responsibility (Wiley Blackwell, 2011).
Robert L. Heath, PhD, is Professor Emeritus at the School of Communication, University of Houston, USA, and has written and edited more than 20 books, handbooks, encyclopedias, research reports, and encyclopedia entries, plus more than 250 scholarly articles and chapters on public relations, issues management, rhetoric, corporate social responsibility, strategic stakeholder engagement, strategic communication, social movement activism, risk and crisis.
List of Figures ix
List of Tables and Boxes xi
Notes on Contributors xiii
Preface xxi
Part I Introduction 1
1. Introduction: Organizational Rhetoric 3Øyvind Ihlen and Robert L. Heath
Part II Field Overviews: Foundations and Macro?]Contexts 15
2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17Charles Conrad and George Cheney
3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33Charles Conrad and George Cheney
4. Public Relations and Rhetoric: Conflict and Concurrence 51Robert L. Heath and Øyvind Ihlen
5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67Simon Møberg Torp and Lars Pynt Andersen
6. Rhetorical Analysis in Management and Organizational Research, 2007-2017 81Larry D. Browning and E. Johanna Hartelius
7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95John A.A. Sillince and Benjamin D. Golant
Part III Concepts: Foundations Without Which Rhetoric Could Not Occur 111
8. Identification: Connection and Division in Organizational Rhetoric and Communication 113Robert L. Heath, George Cheney, and Øyvind Ihlen
9. Deploying the Topics 127Greg Leichty
10. The Truth About Ideographs: Progress Toward Understanding and Critique 143Josh Boyd
11. Myths that Work: Toward a Mythology of Organizations and Organizing 155Graham Sewell
12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169Charles Marsh
13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185Keith M. Hearit
14. Ethos and its Constitutive Role in Organizational Rhetoric 201James S. Baumlin and Peter L. Scisco
15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler
16. Rhetorical Figures: The Case of Advertising 229Bruce A. Huhmann
17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245Damion Waymer
18. Synecdoche: Another Ubiquitous and Everyday Trope 257Peter M. Hamilton
Part IV Processes: Challenges and Strategies 269
19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry's Rope?]A?]Dope 271Ashli Q. Stokes
20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287Elisabeth Hoff?]Clausen
21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301Scott Davidson
22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315Michael L. Kent and Maureen Taylor
23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329Ford Shanahan, Alison Vogelaar, and Peter Seele
24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345Pete M. Smudde and Jeffrey L. Courtright
25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359Jens E. Kjeldsen
26. Conceptualizing Audience in the Communication Process 373Heidi Hatfield Edwards
Part V Areas: Contextual Applications and Challenges 383
27. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385Robert L. Heath
28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401Amy O'Connor and Øyvind Ihlen
29. Organizational Rhetoric--Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417Michael J. Palenchar and Laura L. Lemon
30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429W. Timothy Coombs
31. Organizing for Advocacy: Activist Organizational Rhetoric 439Michael F. Smith and Denise P. Ferguson
Part VI Conclusions: From Origins, to Now, and Beyond 453
32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric's Revival 455George Cheney and Charles Conrad
33. New Vistas in Organizational Rhetoric 471Rebecca J. Meisenbach
34. Conclusions and Take Away Points 485Robert L. Heath and Øyvind Ihlen
Name Index
Subject Index
Lars Pynt Andersen is associate professor at the Department of Communication and Psychology, Aalborg University, Copenhagen. His PhD dissertation studied the rhetorical strategies and genres of television advertising. He has published papers on the uses of irony and personification metaphor in advertising, on the rhetorical complexity in crisis communication, but also in the field of consumer culture, such as the "tween" consumer and the vicarious consumption of mothers. He is currently researching the construction of the "Nordic" and "Nordic values" as a global marketing strategy of Nordic culture, cuisine, fashion, and design.
James S. Baumlin is Distinguished Professor of English at Missouri State University, where he teaches the history of rhetoric, critical theories, and Renaissance literature. His publications include two monographs, a dozen co-edited collections, and over one hundred articles, book chapters, notes, and reviews.
Josh Boyd PhD Indiana University, is Associate Professor and director of undergraduate studies in the Brian Lamb School of Communication at Purdue University. His research on organizational rhetoric, with an emphasis on legitimacy, has appeared in Journal of Applied Communication Research, Communication Theory, Management Communication Quarterly, Journal of Public Relations Research, and The Wall Street Journal. He also teaches and studies communication pedagogy, and he has won Purdue's top undergraduate teaching award.
Larry D. Browning PhD Ohio State 1973, is Professor of Organizational Communication and the William P. Hobby Centennial Professor of in Communication in the Department of Communication Studies, University of Texas at Austin, and adjunct professor at Nord University, Business School, Bodø, Norway. His research includes the role of lists and stories in organizations, information communication technology and narratives, cooperation and competition in organizations, and grounded theory as a research strategy.
Christy M. Buchanan PhD University of Michigan, 1988, is a Professor of Psychology and Senior Associate Dean for Academic Advising at Wake Forest University. Her research and teaching addresses adolescent and young adult development, especially the impact of beliefs and expectations about adolescence, family, and culture. Her administrative responsibilities include the orientation of new students and academic support for undergraduates.
George Cheney PhD Purdue University, 1985, is Professor of Communication at the University of Colorado at Colorado Springs, and an adjunct professor at the University of Utah and the University of Waikato, New Zealand. His research, teaching and service interests include organizational identity, workplace participation, professional ethics, globalization, human rights, sustainability, and peace. He has authored or co-authored ten books and over 100 articles and chapters. Currently, he working on a series of studies and commentaries on cooperatives and other alternative organizations, focusing on innovations in democratic participation and the full embrace of principles of sustainability.
W. Timothy Coombs PhD, is Professor in the Department of Communication at Texas A&M University and an honorary professor at Aarhus University, Denmark. He is a past recipient of the Jackson, Jackson, and Wagner Behavioral Research prize from the Public Relations Society of America, the 2013 Pathfinder Award from the Institute of Public Relations, and the Business Impact Award from the Association for Business Communication. He is a member of the Arthur W. Page Society. His co-authored crisis research has won multiple PRIDE awards from the Public Relations Division of the National Communication Association for books and articles.
Charles Conrad PhD University of Kansas, 1980, is a Professor of Communication at Texas A&M University. He teaches courses in organizational communication, organizational rhetoric, and communication, powerr and politics. His research currently focuses on the symbolic processes through which organizations influence popular attitudes and public policies. His most recent book is Organizational Rhetoric: Resistance and Domination and is writing a "close comparison" of organizational rhetoric and healthcare policymaking in the United States and Canada.
Jeffrey L. Courtright PhD Purdue University, is Associate Professor of Communication at Illinois State University. With more than 25 years in public relations education and research, he investigates the relationship between corporate reputation and message design across a variety of contexts, from environmental communication to community relations to international public relations. Dr. Courtright has studied both multinational corporations and nongovernmental organizations and published multiple research articles, of which several are with Dr. Peter Smudde. With Smudde, he also has published the books Inspiring Cooperation and Celebrating Organizations (2012) and Power and Public Relations (2007).
Scott Davidson currently lectures in the School of Media, Communication, and Sociology at the University of Leicester. Before becoming an academic he worked as a lobbyist and voluntary sector campaigns manager. His PhD dissertation explored the mediation of population aging and older voters and he has published articles on the segmentation of audiences by age. More recently his research has focused on critically theorizing how public relations and lobbying practice should serve democratic societies.
Heidi Hatfield Edwards PhD, is a Professor of the School of Arts and Communication at Florida Institute of Technology. Her research focuses on communication and social issues, with emphasis in social responsibility, and the cultural and societal implications of communication regarding social issues. She is especially interested in how audiences use mediated messages, interpreting those messages and engaging with message creators, opinion leaders, and other audience members.
Denise P. Ferguson PhD, is Associate Dean for Graduate Programs and Research at Azusa Pacific University in Azusa, California. Her research has been published in Public Relations Review, Public Relations Journal, Sociological Quarterly, Quarterly Review of Business Disciplines, International Journal of Interdisciplinary Research, Business Review Yearbook, and The Sage Handbook of Public Relations, and has been presented at International Communication Association, BledCom, International Public Relations Research, National Communication Association, and Public Relations Society of America annual conferences.
Benjamin D. Golant PhD Royal Holloway, University of London, is a research fellow at University of Edinburgh. His research focuses on the use of language in organizing, in particular the role of rhetoric and narrative. He has published in Organization Studies, Human Relations, and Organization. Current empirical work focuses on rhetorics of identity and organizational change, and on the role of narrative for the constitution of knowledge communities.
Stephanie Gusler is a doctoral student in the University of Kansas's Clinical Child Psychology Program. She completed her Bachelor's degree in Psychology at Radford University, then obtained her MA in Psychology at Wake Forest University in 2015. While at Wake Forest she worked as a graduate research assistant on the Democracy Fellows longitudinal study.
Peter M. Hamilton is an Associate Professor at Durham University Business School. He previously worked at Imperial College, London and the University of Central Lancashire. His main research interests are in the areas of organizational rhetoric, rhetorical agency, dirty work, and interactive service work. He has published in journals such as Journal of Management Studies, British Journal of Industrial Relations, Human Resource Management and Organization.
Katy J. Harriger PhD University of Connecticut, is Professor and Chair in the Department of Politics and International Affairs at Wake Forest University. Her research and teaching interests focus on civic engagement of young people, American politics, and constitutional law.
E. Johanna Hartelius is Professor in the Department of Communication at the University of Pittsburgh. Her research areas cover the rhetoric of expertise, digital culture, immigration, and public memory. Within and across these areas, she examines how people construct privileged knowledge and experience to wield political power in public discourse. She is the author of The Rhetoric of Expertise (2011) and the editor of The Rhetorics of US Immigration (2015). She is the recipient of the 2013 Janice Hocker Rushing Early Career Research Award, and her scholarship has appeared in Argumentation and Advocacy, Critical Studies in Media Communication, Culture, Theory, and Critique, Management Communication Quarterly, Quarterly Journal of Speech, Review of Communication, Rhetoric Society Quarterly, and Southern Communication Journal.
Robert L. Heath PhD University of Illinois, is Professor Emeritus at the School of Communication University of Houston and Academic Consultant in the College of Commerce, Faculty of Management and Marketing at the University of Wollongong in Australia. Heath is one of the academic pioneers in examining the history and theoretical foundations of strategic issues...
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