Schweitzer Fachinformationen
Wenn es um professionelles Wissen geht, ist Schweitzer Fachinformationen wegweisend. Kunden aus Recht und Beratung sowie Unternehmen, öffentliche Verwaltungen und Bibliotheken erhalten komplette Lösungen zum Beschaffen, Verwalten und Nutzen von digitalen und gedruckten Medien.
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric
While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric.
Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric-as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres-namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book's contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric.
The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Øyvind Ihlen, Dr.art., is Professor at the Department of Media and Communication at the University of Oslo. Ihlen has edited, written, and co-written 12 books, including The Handbook of Communication and Corporate Social Responsibility (Wiley Blackwell, 2011).
Robert L. Heath, PhD, is Professor Emeritus at the School of Communication, University of Houston, USA, and has written and edited more than 20 books, handbooks, encyclopedias, research reports, and encyclopedia entries, plus more than 250 scholarly articles and chapters on public relations, issues management, rhetoric, corporate social responsibility, strategic stakeholder engagement, strategic communication, social movement activism, risk and crisis.
List of Figures ix
List of Tables and Boxes xi
Notes on Contributors xiii
Preface xxi
Part I Introduction 1
1. Introduction: Organizational Rhetoric 3Øyvind Ihlen and Robert L. Heath
Part II Field Overviews: Foundations and Macro?]Contexts 15
2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17Charles Conrad and George Cheney
3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33Charles Conrad and George Cheney
4. Public Relations and Rhetoric: Conflict and Concurrence 51Robert L. Heath and Øyvind Ihlen
5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67Simon Møberg Torp and Lars Pynt Andersen
6. Rhetorical Analysis in Management and Organizational Research, 2007-2017 81Larry D. Browning and E. Johanna Hartelius
7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95John A.A. Sillince and Benjamin D. Golant
Part III Concepts: Foundations Without Which Rhetoric Could Not Occur 111
8. Identification: Connection and Division in Organizational Rhetoric and Communication 113Robert L. Heath, George Cheney, and Øyvind Ihlen
9. Deploying the Topics 127Greg Leichty
10. The Truth About Ideographs: Progress Toward Understanding and Critique 143Josh Boyd
11. Myths that Work: Toward a Mythology of Organizations and Organizing 155Graham Sewell
12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169Charles Marsh
13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185Keith M. Hearit
14. Ethos and its Constitutive Role in Organizational Rhetoric 201James S. Baumlin and Peter L. Scisco
15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler
16. Rhetorical Figures: The Case of Advertising 229Bruce A. Huhmann
17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245Damion Waymer
18. Synecdoche: Another Ubiquitous and Everyday Trope 257Peter M. Hamilton
Part IV Processes: Challenges and Strategies 269
19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry's Rope?]A?]Dope 271Ashli Q. Stokes
20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287Elisabeth Hoff?]Clausen
21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301Scott Davidson
22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315Michael L. Kent and Maureen Taylor
23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329Ford Shanahan, Alison Vogelaar, and Peter Seele
24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345Pete M. Smudde and Jeffrey L. Courtright
25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359Jens E. Kjeldsen
26. Conceptualizing Audience in the Communication Process 373Heidi Hatfield Edwards
Part V Areas: Contextual Applications and Challenges 383
27. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385Robert L. Heath
28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401Amy O'Connor and Øyvind Ihlen
29. Organizational Rhetoric--Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417Michael J. Palenchar and Laura L. Lemon
30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429W. Timothy Coombs
31. Organizing for Advocacy: Activist Organizational Rhetoric 439Michael F. Smith and Denise P. Ferguson
Part VI Conclusions: From Origins, to Now, and Beyond 453
32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric's Revival 455George Cheney and Charles Conrad
33. New Vistas in Organizational Rhetoric 471Rebecca J. Meisenbach
34. Conclusions and Take Away Points 485Robert L. Heath and Øyvind Ihlen
Name Index
Subject Index
Dateiformat: PDFKopierschutz: Adobe-DRM (Digital Rights Management)
Systemvoraussetzungen:
Das Dateiformat PDF zeigt auf jeder Hardware eine Buchseite stets identisch an. Daher ist eine PDF auch für ein komplexes Layout geeignet, wie es bei Lehr- und Fachbüchern verwendet wird (Bilder, Tabellen, Spalten, Fußnoten). Bei kleinen Displays von E-Readern oder Smartphones sind PDF leider eher nervig, weil zu viel Scrollen notwendig ist. Mit Adobe-DRM wird hier ein „harter” Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.
Bitte beachten Sie: Wir empfehlen Ihnen unbedingt nach Installation der Lese-Software diese mit Ihrer persönlichen Adobe-ID zu autorisieren!
Weitere Informationen finden Sie in unserer E-Book Hilfe.
