Introduction to "Continuing to Broaden the Marketing Concept: Making the World a Better Place" Dawn Lacobucci
Part I: New (to us) Modality
Chapter 1. A Framework for Understanding Communication Through Comics (Illustrated); Eric Yorkston and Xavier Dreze
Part II: Politics
Chapter 2. How Marketing Can Save Democracy; Yoram (Jerry) Wind and David Reibstein;
Chapter 3. The Inevitable Downward Spiral of American Political Discourse; Joel H. Steckel;
Chapter 4. Political Advertising Needs Better Regulation; Brian T. Ratchford;
Part III: The World Around US - Now and Soon;
Chapter 5. The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective; Wayne D. Hoyer and Harley Krohmer;
Chapter 6. Market Response Models for Social Marketing Causes; Dominique M. Hanssens;
Chapter 7. Global Food Security: How Marketing Can Help; David E. Bell;
Chapter 8. Our Data-Driven Future: Promises, Perils, and Prognoses; Dana Turjeman and Fred Feinberg;
Chapter 9. Discovering Market Structure of Ambiguously Appraised Products from Bid History in Online Auctions; Mayukh Dass, Srinivas K. Reddy, Md. Tarique Newaz, and Mehrnoosh Reshadi;
Part IV: Feeling and Thinking - New Perspectives Regarding Affect and Cognition;
Chapter 10. Some Thoughts on Happiness, Well-Being, and a Meaningful Life for Academics; Richard Bagozzi
Chapter 11. Knowledge Type Preference and Its Implications for Consumer Behavior: The Case of Preference for Practical versus Theoretical Knowledge; Haiyang Yang, Ziv Carmon, and Itamar Simonson;
Chapter 12. The Conceptualization and Measure of Creativity: Implications for Research in Marketing and Consumer Behavior; Joseph R. Priester and Monique A. Fleming;
Chapter 13. Curiosity and Its Implications for Consumer Behavior; Christopher T. Hsee and Bowen Ruan;
Part V: Environmental Sustainability;
Chapter 14. Sustainability Developments in Cities in the World; Mark Peterson and Rhett Epler;
Chapter 15. Marketing Research on Environmental Sustainability; Dawn Iacobucci, Marcelo L. D. S. Gabriel, Matthew J. Schneider, and Kavita Miadaira Hamza
