Preface 9
Introduction 10
Part 1 - Business Environment 25
1. The One-person Economy: explore the fundamentals of employment 26
2. The Service Economy: pursue full employment 30
3. The Blue-bag Opportunity: interpret outside events 34
4. The Power of Intangibles: focus on the intangibles 38
5. The Source of Prosperity: innovate forever 42
6. The Shifting Fundamentals: choose where and how to compete 46
Part 2 - Strategy 51
7. The Delta Function: understand the nature of competition 52
8. The Value Proposition: choose how to compete 56
9. The S-curve: know where you are with your business 60
10. The Sustainable Competitive Advantage:
search for defendable positions 64
11. The Double Business System: balance supply and demand 68
12. The Management of Options: incorporate uncertainty into planning 72
13. The Quantum Leap: create breakthrough value 76
Part 3 - Organization 81
14. The Napoleon Grip: control the business system 82
15. The DNA-driven Organization: manage beyond control 86
16. The Horizontal Value Creation: extract value across business units 90
17. The Nature of Knowledge: capture knowledge 94
18. The Organizational Flipover: turn the organization upside down 98
19. The Umpteen Commandments: inspire organizations 102
Part 4 - Leadership 109
20. The Brain Breaker: understand your own intelligence 110
21. The Leadership Paradox: explore dimensions of leadership 114
22. The Spider Plan: build your network 118
23. The AMC Model for Action: build contact with your target audience 122
24. The Full Body Manager: give it everything 126
25. The Think versus Act Challenge:
understand the evolution of leadership 130
26. The Virtue of Guidance: offer constructive feedback 134
27. The Caring and Competent Boss: choose your superior 138
Part 5 - Management Tools 143
28. The Problem Pyramid: structure the problem 144
29. The Order Penetration Point: manage logistics 148
30. The Eye-opener: use metaphors 152
31. The Pyramid Principle: communicate clearly 156
32. The Value of Customer Intimacy: think customer 160
33. The Why-why Question: get the most out of interviews 164
In conclusion: why manage at all? 168
Acknowledgements 170
