The Architecture Portfolio Guidebook

ACKNOWLEDGEMENTS

PREFACE

EXTERNAL PERSPECTIVE INTRODUCTIONS

1.0 WHAT ARE YOU TRYING TO DO?

1.1 Messaging, Media, and Methods

1.2 The Two Major Types of Portfolios

1.3 Showcasing Skill, Creativity, and Passion

1.4 Gathering, Archiving, Curating, and Editing

1.5 Planning, Scheduling, and Managing

2.0 IDENTIFYING YOUR KEY DIFFERENTIATORS

2.1 The Economics of Portfolio Design: Unique Value Proposition, Assets, and Commodities

2.2 Understanding Your Competition

2.3 Creativity and Critical Thinking

2.4 Technical Skills

2.5 Experience

2.6 Accomplishments

2.7 Passion

3.0 WHAT TO PRESENT IN A PORTFOLIO

3.1 Aligning Yourself with the Audience

3.2 The Balance: Design and Technical Skills

3.3 The Three Things Not to Show: Ignorance, Laziness, Pride

4.0 HOW TO PRESENT YOURSELF IN A PORTFOLIO

4.1 Layout and Imagery

4.2 Text

4.3 Interactive Media

5.0 PORTFOLIO PREPARATION: TARGETING AN AUDIENCE

5.1 Pacing

5.2 Passing the 30-second Flip Test: Impression, Expression, and Retention

5.3 Feedback and Refinement

6.0 THE PORTFOLIO AS A SUCCESSFUL REINFORCING DOCUMENT

6.1 Letters: Cover Letter and Letter of Intent

6.2 Resume/CV: Outline of Your Potential

6.3 Transcripts: External Assessment

7.0 COMMUNICATION USING YOUR PORTFOLIO

7.1 Online: Websites and Social Media

7.2 Additional Representation

7.3 Interview: The Tipping Point

7.4 Following-Up

APPENDIX

EPILOGUE

LIST OF ILLUSTRATIONS

ABOUT THE AUTHOR

INDEX