Make Your Business Survive and Thrive!

Foreword.
Preface.
Acknowledgments.
1. Introduction: Understanding the Challenges ofEntrepreneurship.
2. Grow with a Unique Idea: Defining Your Venture.
3. Grow with Effective Organization and the Right Tools: Time IsMoney!
4. Grow with Planning: You Need to Know How and Where YourBusiness I s Growing.
5. Grow with Financing and Money Management.
6. Grow with "A Little Help from Your Friends": The Best Peopleto Help Your Business Succeed.
7. Grow with Innovative and Low-Cost Marketing Methods: Originaland Fun Ways to Promote Your Business.
8. Grow through the Media and Your Contacts: Leveraging PositivePress Coverage for Your Business.
9. Grow with Effective Advertising Tactics: Getting the Best Adfor Your Money.
10. Grow with Smart Customer Relationship Management.
11. Grow with the Internet (It's Still the Wild, Wild Web): YouCan Survive and Thrive Online.
12. Grow with Spin-Offs and New Product or Service Developments:How Many Ways to Diversify?
13. Grow into the Future: How far and Which Way Do You Want toGo?
14. Ongoing Growth: Additional Practical Tips for maintainingand Sustaining Your Business.
Glossary.
Additional Resources.
About the Author.
About the Foreword Author.
Contributors.
Index.