Driving Action with TRI*M.- Ten Years of Quality Management at the Hamburger Sparkasse.- Driving the Bottom Line in Finance - Is There a Link Between Customer Retention and Business Success in the Financial Services Market?.- Customer Retention in Heavy Industry.- Understanding Customer Retention in Eurotel Prague - TRI*M Index Is only Average....- For the Better of the Company: Making TRI*M Work - The Orange Switzerland Experience.- Internal Service Quality as a Critical Factor for Success.- The ATB Journey with TRI*M.- A Rather Different Speed Record: From 44 to 90 in Two Years.- The Staff Survey as a Tool for Business Development.- The Employee Survey as a Milestone in Business Development.- Building a Customer-Centric Culture.- The Balanced Scorecard as an Internal Auditing Tool.- Increasing Customer Loyalty in Markets Faced with Changing Customer Expectations.