Design Thinking for New Business Contexts

1 Introduction.- 1.1 Introduction.- 1.2 Background to Design Thinking for new Business Contexts.- 1.3 Structure of Content.- 1.4 Using the Book: A Reader's Guide.- 2 Evolution of the Relationship Between Design and Business Activities.- 2.1 Introduction.- 2.2 Design Thinking and Design[ing].- 2.3 Design Thinking and Business Planning Activities.- 2.4 Design Thinking and Business Strategy.- 2.5 Design Thinking in SMES.- References.- 3 Crossing Boundaries: Design into Business and Management.- 3.1 Introduction.- 3.2 Design for Business: The Critical Imperative.- 3.3 Teaching Design in Design Schools.- 3.4 Teaching Business Management in Business Schools.- 3.5 Academia and Industry: Design Alliances.- References.- 4 Organisational Complexity and Change by Design.- 4.1 Introduction.- 4.2 Managing Complexity and theOrganisation.- 4.3 Managing Uncertainty in Unpredictable Times.- 4.4 Organisational Change Management.- 4.5 A Designerly Approach to Organisational Change.- References.- 5 Business Thinking Through Design.- 5.1 Introduction.- 5.2 Economic Systems that Shape Business Environments.- 5.3 New Economic Systems Reshaping the Business Environment.- 5.4 Types of Organisations.- 5.5 Business Structures.- 5.6 Business Composition.- 5.7 Design Thinking: Tensions and Challenges.- References.- 6 Design Thinking for Sustainable Futures.- 6.1 Introduction.- 6.2 Mission Impossible?.- 6.3 Sustainable Futures.- 6.4 Corporate Social Responsibility.- 6.5 Social Enterprises-A Hybrid Business Model.- References.- 7 Design Thinking for Branding.- 7.1 Introduction.- 7.2 Brand Audit, Consumer Ethnography, and Design Thinking.- 7.3 Identifying Branding Problems and/or Opportunities.- 7.4 Design Thinking and the Development of Branding Strategies.- References.- 8 Design Thinking: Practice and Applications.- 8.1 Introduction.- 8.2 Design Processes, Methods and Tools.- 8.3 Case Example 1: Hitachi ABB Power Grids.- 8.4 Case Example 2: Maas Global.- 8.5 Understanding the Student Learning Experience Through a Design Methods Approach.- References.- 9 Design Directions and Future Trajectories.- 9.1 Introduction.- 9.2 Design Influences and Contested Territories.- 9.3 Democratic Design.- 9.4 Data and Design.- 9.5 Design Directions in an Era of Uncertainty.- References.- 10 Summary.- 10.1 The Design Nexus: Reflections and Reorganisation.- 10.2 Design Values.- 10.3 Design Commonwealth.- 10.4 Design Perspectives.- 10.5 Design Transformations.- 10.6 Design Futures.- 10.7 Final Reflections.