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How do companies use location intelligence to achieve competitive advantage and business success?
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
Thomas A. Horan, Ph.D. is the H. Jess and Donna Senecal Chair and Dean of the School of Business & Society at the University of Redlands. He has led the School of Business & Society into a new era of business education and leadership, including the Spatial Business Initiative with Esri®. Dr. Horan has published more than 145 articles and two books. He has consulted with numerous public and private organizations, including the US Department of Transportation, United Nations Economic Development Corporation, Mayo Healthcare, and Salesforce. He has also been a Visiting Scholar at Harvard University, Massachusetts Institute of Technology, University of Hawaii, University of Minnesota, and Hong Kong University. His GIS research accomplishments have been honored on two occasions by the White House. Dr. Horan received his BA (magna cum laude, Phi Beta Kappa) from the University of Vermont and his MA and PhD from Claremont Graduate University.
Acknowledgments
Introduction
Part 1: Fundamentals of spatial business
Chapter 1. Fundamentals of location value
Chapter 2. Fundamentals of spatial technology
Chapter 3. Fundamentals of location analytics
Part 2: Achieving business and societal value
Chapter 4. Growing markets and customers
Chapter 5. Operating the enterprise
Chapter 6. Managing business risk and increasing resilience
Chapter 7. Enhancing corporate social responsibility
Part 3: Toward spatial excellence
Chapter 8. Business management and leadership
Chapter 9. Strategies and competitiveness
Chapter 10. Spatial business themes and implications for practice
Abbreviations
References
Index
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