Chapter One : The King is Dead
A Revolution in Binary
The King that was Promised
The Sun Never Sets on the Content Empire
Content Marketing Regime
No King Rules Forever
The Rise of a Data Democracy
Chapter Two: Living in the Data Democracy
If a Tree Falls in the Woods, Was Marketing Responsible?
The 5 W's
Form Follows Function
The Struggle of the Old Guard
No Such Thing as a Free Lunch
The Value to Marketing
Chapter Three: A Platform by Any Other Name
Pick a Color-Any Color
Let Me Google That For You
Et Tu, Google
Everything is Connected
Solve for Intent
Brand vs. Non-Brand
Actually, it's Both: the Journey and the Destination
Search Ends with Intent in Mind
Chapter Four: It's a Social World After All
Facebook Platform
Move Fast and Break Things
Stay Focused and Keep Shipping
Hacker Way
The Foolish Wait
Our Work is Never Over
Chapter Five: The 'Everything You Didn't Know You Needed' Store
The Everything Platform
It's All About the Long Term
Obsessing Over Customers
The Infinite Looping Marketplace
From A to Z to Threat
New and Improved Virtuous Cycle
"Alexa, Send Me an Easy Button"
If a Head is Cut Off, Two More Shall Take its Place
Chapter Six: Targeting the Consumer's Journey
Choose Your Own Adventure
Modern Consumer Decision-Making Journey
Retention Journey
Data Abhors a Vacuum
Chapter Seven:Personalization at Scale
Greeting Card Content
HELLO: My Name Is
Just Scale It
Money ball Fandom
Who's Watching Who?
Chapter Eight: Building a Data Democracy
Starting a Data Revolution
VOTE Data Frame work Model
Responsible Democracy
Greetings, Programs!
Do Hackers Dream of Electric Sheep?
Facebook Under Siege
The Walled Garden Approach
This Is Why We Can't Have Nice Things
Chapter Ten: What's Next for the Data Democracy
The Content Wars 2: Streaming Edition
Good Morning Hal
There Can Only Be One
Worlds Built on Data
Author's Note
Acknowledgements
Footnotes
Bibliography.
About the Author
About the Publisher
