Design in Motion

Acknowledgements
Preface
Introduction


Part One : Setting It All Up

Chapter 1: Foundations
Chapter Overview
Brainstorming
Primary versus Secondary research
Storyboarding
Development
Feedback and Feed Forward
Documentation
Resources

Chapter 2: Audience
Chapter Overview
Personas and Empathy Maps
Context
Format
Treatment
Tone of Voice
Resources

Chapter 3: Structure
Chapter Overview
Story
Narrative
Key message
Documentary
Voice over versus captions
Resources

Chapter 4: Sound
Chapter Overview
Creating the right tone and atmosphere
Sound as a tool for Focus
Shape
Working with Musicians
What's free and what's Not
Resources

Part Two: Creating The Elements

Chapter 5: Composition
Chapter Overview
Framing
Motion versus stillness
Screen space
Focus
Resources

Chapter 6: Camera
Chapter Overview
Camera movement
Why use different lenses
Camera techniques
Using a variety of Shot
Resources





Chapter 7: Form
Chapter Overview
Circle Square Triangle
Using Form as exploration
Visual Summaries
Outcomes
Resources

Chapter 8: Colour
Chapter Overview
A quick overview of the history of colour on screen
Significance of colour
Combinations
Creating a colour palette
Colour correction and grading
Resources


Part Three: Putting it all Together

Chapter 9: Text and Info
Chapter Overview
Character
Legibility versus readability
Ways of creating text
Movement
Titles
Data Visualisation
Resources

Chapter 10: Editing
Chapter Overview
How editing developed from shorts to features
Invisible and visible editing
Transitions (and Tips)
Effects
Rhythm and Pace
Resources



Index