Museum Master Planning

Guy Hermann is principal at Museum Insights, a museum master planning firm based in Massachusetts. Guy brings 25 years of master planning experience built on 15 years working in museum education and operations to his planning projects. His 50+ master plans range from a visitor experience master plan for Harlem's Apollo Theater, to developing a master site plan for the Emily Dickinson Museum, to working with the Academy leadership to plan the Academy Museum of Motion Pictures in Los Angeles.
Sara Patton Zarrelli is public historian committed to helping museums and historic sites develop a sense of place through exhibits, landscapes, and experiences that meaningfully connect visitors to the messy realities of the past and the present. She has worked for the National Park Service, The Trustees of Reservations, and Historic New England. Since 2019, she has been a museum planner with Museum Insights. Project highlights include creating an award-winning assessment matrix for Connecticut Landmarks, providing project management for exhibits at the Art Complex Museum, and creating operating policies for the National Coast Guard Museum.