Crack the Customer Mind Code?upends?customary?marketing?approaches and takes a deeper approach to more successful selling.?Based on an analysis of?successful marketing campaign patterns,?Crack the Customer Mind Code?teaches?the reader how to align marketing?messages that leverage?the mind's?natural progression?to 'yes' through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers?to give themselves?permission to act. With this proven process, organizations can?create?stronger sales-producing?marketing?campaigns when the message?is aligned with?the way in which?marketing?information is absorbed?and processed.
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ISBN-13
978-1-63047-699-1 (9781630476991)
Schweitzer Klassifikation
