Introduction by Robert Heath
Section 1: Rhetorical Heritage and Critical Tradition
1. The Rhetorical Tradition: Wrangle in the Market: Robert L. Heath
2. The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives: Elizabeth L. Toth
3. Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations: David McKie
4. Civil Society as a Rhetorical Public Relations Process: Maureen Taylor
5. Perspectives on Public Relations History: Ron Pearson
6. Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts: Linda Aldoory
Section 2: Creating Shared Meaning through Ethical Public Relations Promotion and Publicity
7. Public Relations and the Strategic Use of Transparency - Consistency, Hypocrisy and Corporate Change: Lars Thoger Christensen and Roy Langer
8. 756*: The Legitimacy of a Baseball Number: Josh Boyd
9. The Devil in Disguise: Voixx, Drug Safety and the FDA: Jane Stuart Baker, Charles Conrad, Chris Cudahy and Jennifer Willyard
10. Activist Public Relations: A Case Study of Frederick Douglass' "Fourth of July Address": Robert L. Heath and Damion Waymer
11. Connecting Organizations and Their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR): Damion Waymer and Lan Ni
Section 3: Activism, Issues, Crisis and Risk: Rhetorical Heavy Lifting
12. Crisis, Crisis Communication, Reputation, and Rhetoric: W. Timothy Coombs
13. Dialogue, Discourse Ethics, and Disney: Rebecca J. Meisenbach & Sarah Bonewits Feldner
14. Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups: Michael J. Palenchar and Kathy R. Fitzpatrick
15. Inter-Organizational Crisis Communication: Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse Case: Suzanne Boys
Section 4: Character, Ethics, and Legitimacy in the Practice of Public Relations
16. Character, Ethics and Legitimacy in the Practice of Public Relations: John W. Hill and Arthur Page: Karen Miller Russell
17. Send Out a Posse: Outlaw Discourse As Postmodern Rhetoric: Josh Boyd and Sarah Hagedorn VanSlette
18. Documentary as Activist Medium: The Wal-Mart Movie: Ashli Quesinberry Stokes and Rachel Holloway
19. Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility: Øyvind Ihlen
