Airbnb For Dummies

Name: Airbnb For Dummies
Brand: Wiley-ISTE
Price: 12.99 EUR
Availability: OnlineOnly

Symon He James Svetec(Autor*in)

Wiley-ISTE (Verlag)

2. Auflage

Erschienen am 7. März 2023

352 Seiten

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978-1-394-15464-7 (ISBN)

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Beschreibung

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Inhalt

Cover
Title Page
Copyright Page
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Where to Go from Here
Part 1 Getting Started with Airbnb
Chapter 1 The Lowdown on Airbnb, Just the Basics
Looking at the Big Picture
The sharing economy - putting underutilized resources to use
Understanding what short-term rentals are
Knowing what you need to host
Understanding How the Pandemic Changed Airbnb Hosting
Answering Common Questions That You as a Potential Host May Have
Why would I allow strangers into my house?
Is it safe to host on Airbnb?
Is my property suited for Airbnb?
Is it legal to host?
Am I suited to host on Airbnb?
What if a guest gets hurt?
What is the difference between Couch Surfing and Airbnb?
Chapter 2 Hosting on Airbnb: What It Really Means
Having a Hospitality Mind-Set - What It Takes to Be a Host
Opening your heart and your home to guests
Establishing trust through transparency and dependability
Keeping your place clean and well equipped
Delivering on (rising) expectations
Setting up systems so your guests have a unique stay
Adding a touch of personal magic
Before Becoming an Airbnb Host: What to Consider
Being aware of your hidden expectations
Inviting strangers into your home
Making the commitment
Time commitment
Money commitment
Energy commitment
Looking at how technologically savvy you are
Being aware of how your decision to host affects others in your life
How your hosting will impact others
How your decisions in life affect your guests
Determining the type of host you want to become
Chapter 3 Buying or Building a Property for Airbnb
Understanding the Opportunity Today
Renting Versus Buying or Building
Renting to explore a market
Buying or building to realize full long-term profit potential
Choosing the Right Market
Searching for Airbnb Hot Zones
Understanding and Securing Financing
Sources of financing
Considering Other Investment Factors
Accounting for additional time
Chapter 4 Determining Your Profit Potential
Decoding How Much You Can Really Make on Airbnb
Starting with national averages
Your location mostly determines your Airbnb profit potential
Researching Your Airbnb Market: Earning Statistics
Finding the crucial market statistics
Understanding the market deeper
Determining the Size of Your Pie
Factoring operating expenses
Estimating time commitment
Comparing the Big City versus Rural
Earning a profit in any market
Adding more Airbnb listings without purchasing property
Determining the Legality of Hosting in Your Market
Being aware of the potential risks of Airbnb hosting
Finding out what laws or restrictions apply to you
Part 2 Putting the Spotlight on Your Listing
Chapter 5 Preparing Your Property for Airbnb
Creating Profit Potential with Your Property
Maximizing the potential of your listing by optimizing your space
Starting your listing off strong
Ensuring the maximum is as high as possible right now
Having the appropriate amenities
Steering clear of money wasters
Determining the Amenities Guests Want in Your Market
Identifying the types of amenities to include in your listing
Looking at your competition to better gauge what guests want
Focusing on Which Amenities, Furniture, and Appliances to Include
Focusing on the must-have amenities
Remembering the often forgotten
Stuck between a must-have and a nice-to-have
Providing a bonus: The nice-to-haves
Surprising with the outstanding
Avoiding the wastes of money
Figuring Out What Space Is Accessible to Guests in Your Listing
Bedroom and bathroom
Kitchen
Access to living room, outdoor spaces, and other rooms
Managing Neighbors' Relations
Being a good neighbor: Why doing so is profitable
Investing in neighbor relations before you start
Communicating with your neighbors
Managing Landlord Relations
Being aware of the risks of hosting without consent
Asking your landlord if you can host on Airbnb
What landlords want to know when it comes to hosting
Pitching your landlord
Getting Proper Insurance Protection
Grasping the importance of being properly insured
Understanding AirCover for Hosts and not relying on it alone
Buying your own insurance to ensure you're fully protected
Being a Guest First to Better Understand Hosting - Walk in Your Guests' Shoes
Chapter 6 Building the Perfect Listing
Making a Strong First Impression
Creating a Listing That Gets Attention
Winning at Airbnb search engine optimization
Identifying the most important pillars when setting up your listing
Understanding how to play the long game to perform better
Writing a Strong Headline
What makes a great headline
What you need to know to draft a top-notch headline
Writing your own headline
Drafting a Great Description
What to include in your listing description
Organizing your listing for success
Keeping the goal in mind (more bookings)
Setting House Rules
Knowing what to cover and why
Enforcing your house rules successfully
Choosing a Cancellation Policy
Identifying the six cancellation policies
Selecting the policy that's right for you
Determining Appropriate Fees
Cleaning fees
Security deposit
Additional guest fees
Turning on Instant Book: The Pros and Cons
Chapter 7 Making Your Listing Shine with Photography
Setting Your Photo Strategy
Understanding why photos are so important
Analyzing which photos perform best and worst
Hiring a professional photographer: Why doing so is a smart decision
What a pro can do for you and your listing
Why shooting your own photos is a bad idea
How to hire a pro
Staging Your Property for Photos
Realizing why property staging is key
Staging your space like a pro
Getting All the Shots
Mixing it up: From wide to detailed to closeup shots
Examples of wide-angle shots
Examples of medium-wide shots
Examples of closeup shots
Using a photography checklist
Working with Your Photographer to Get Great Photos
Lighting the shot
Composing the shot
Getting the proper exposure
Identifying Tips and Tricks Used by Top Listings and Superhosts
Part 3 Uncovering Important Pricing Essentials
Chapter 8 Setting Your Listing Pricing
Focusing on Baseline Pricing
Studying your competition: Gather comparable market data
Choosing a baseline pricing strategy
Ramping Up to Baseline Pricing
Understanding and Adjusting for Seasonality
Factoring in Temporality and Special Events: Going from High to Low
Using Dynamic Pricing: Yes or No?
Underperforming with Airbnb's Smart Pricing tool
Aligning incentives with third-party dynamic pricing tool
Setting Other Types of Fees
Setting the cleaning fee
Charge nothing
Charge in line with competition
Charge for average length of stay
Charge what your cost is to clean
Setting the extra person fee
Charging an extra person fee: Why to do so
Charging an extra person fee: Why not to do so
Calculating the extra person fee
Setting the security deposit
Charging the security deposit: Why it's a good idea
Calculating the security deposit
Lowering the barrier to booking
Chapter 9 Increasing Your Profit Potential
Leaving Money on the Table
Picking the Low Hanging Fruits First
Having a great listing profile
Delivering five-star guest experiences consistently
Reducing Operating Costs
Recognizing where to take special care when cutting cost
Strategizing your cuts
Spending Smart: Best Purchases That You Can Make Now for Profits Later
Increasing Booking Revenue
Boosting occupancy rate
Raising average nightly rate (ANR)
Expanding listing availability
Doing all three: Yes or no?
Considering the four scenarios of Airbnb listing performance
Clearly underachieving listings
Clearly overachieving listings
Price-dominated listings
Occupancy-dominated listings
Charging a premium over competition
Using dynamic pricing to take out the guesswork
Maximizing Overall Revenue Potential
Improving your offering to increase revenue potential
Increasing occupancy capacity
Creating Additional Revenue Sources
Chapter 10 Going on Cruise Control and Still Making Money
Choosing Sanity over Profits: Steer Clear of Burning Out
Figuring out what you can handle
Minimizing your time and stress is just as important as maximizing profits
Thinking about your hosting like a business
Identifying What You Can Eliminate
Automating to Make Your Life Easier
Automating check-ins
Smart lock
Door code
Lockbox
Which one is right for you
Automating pricing
Outsourcing Different Tasks
Outsourcing guest communication
Outsourcing guest reviews
Hiring a pro for cleaning
Hiring a professional property manager
Chapter 11 It's a Bird, It's a Plane. . . No. . . It's a Superhost!
What Makes a Superhost: Putting the Guest First and Foremost
Meeting Superhost Requirements
Becoming a Superhost
What you can do to reach Superhost status
Stay at your own property
Have a close friend stay at your property
Stay with a regular host and stay with a Superhost
Maintaining Superhost Status
Your response rate
Your cancellation rate
Avoiding cancellations
Understanding Airbnb's extenuating circumstances policy
Your overall guest reviews
Losing Superhost Status and Bouncing Back
Eyeing Superhost Alternatives: Business Travel Ready and Family Friendly
Part 4 Mastering Your Guests' Experience
Chapter 12 Comprehending What Being a Good Host Means
Understanding the Guest Search Experience
Looking at the steps to reach booking
Eliminating friction from the booking process
Identifying the Fundamentals of Guest Satisfaction
Recognizing the factors that can affect guest satisfaction
Being realistic
Sandbagging guest expectations - setting them too low
Overpromising guest expectations - setting them too high
Getting into the Goldilocks zone - setting them just right
Creating Your Guest-Centric Plan
Minimizing guest stress with a guidebook
Creating pleasant little surprises
Catering to Your Ideal Guest Type
Chapter 13 Creating a Seamless Check-In Process
Communicating Check-In Information with Guests
Sending messages to your guests prior to check-in
Welcome message
Check-in instructions message
Preventing potential issues before check-in
Preparing for Your Guest Check-In
Getting your property ready for check-in
Getting yourself ready for the check-in
Handling the Check-In Process
Doing in-person check-ins
Doing a remote self-check-in
Using low-tech locks
Using high-tech locks
Handling early arrivals
Minimize the potential for early arrivals
Prepare recommendations for your guests
Handle the luggage for your guests
Chapter 14 Continuing a Stress-Free Guest Stay Through Check-Out
Setting the Tone for Your Guests' Arrival
Ensuring Your Guests Enjoy Their Stay
Understanding why guests won't voice complaints directly
Opening communications with guests
Keeping a guest book for guests to sign
Going the extra mile for your guests
Ensuring a Smooth Check-Out
Planning your check-out
Doing remote check-outs
Doing in-person check-outs
Knowing What to Do After Guests Leave
Assessing the state of your property
Filing a claim with Airbnb
Following up with your guests
Expressing sincere appreciation
Asking your guests for a review
Providing incentives for future stays
Blocking out a day or two before and after reservations for preparation time
Managing and Responding to Guest Reviews
Understanding the nature of Airbnb's positive leaning reviews
Responding to positive guest reviews
Minimizing the occurrence of negative reviews
Delivering on guest expectations
Helping your guests feel heard
Addressing the unappeasable guests
Protecting against retaliatory reviews
Minimizing the impact of negative reviews
Reviewing your guests in return
Chapter 15 Upkeeping Your Space to Keep the Reservations Coming
Maintaining Your Space to Ensure Long-Term Success on Airbnb
Smoke and carbon monoxide detectors
Doors and windows
Heating ventilation and air conditioning (HVAC)
Water heating
Other aspects to consider
Cleaning Your Space - The No. 1 Biggest Headache
Mastering the turnover
Checking for damages
Restocking consumables
Restaging rooms
Identifying what needs to be cleaned in a turnover: Your handy checklist
Kitchen
Bathroom
Bedroom(s)
Common area(s)
Systemizing the cleaning process
Using Professional Cleaners
Having a Cleaning Backup Plan in Place
When you may need a backup
What to include in your backup
Part 5 Tackling Important Money Matters
Chapter 16 Hosting without a Property through Airbnb Experiences
Introducing Airbnb Experiences
Considering the Advantages and Disadvantages to Hosting an Experience
The advantages of hosting an Experience
The disadvantages of hosting an Experience
Understanding the Keys to Successful Experiences
Knowing your target audience
Creating a meaningful story
Engaging and immersing the guests
Choosing the ideal location
Building and sustaining momentum
Making the economics work from day one
Gathering your start-up costs
Understanding per session economics
Understanding long-term economics
Finding the right balance between price and volume
Brainstorming Unique Airbnb Experience Concepts
Using the mix-and-match strategy
Capitalizing on a growing trend
Going extreme
Going weird and one of a kind
Submitting Your Airbnb Experience for Approval
Understanding Airbnb's three pillars of quality Experiences
Preparing to apply
Filling out the application
Step 1: Your idea
Step 2: What Airbnb is looking for
Step 3: Experience page
Step 4: Settings
Step 5: Your submission
Getting approval
Re-applying if rejected
Looking at the Future of Airbnb Experiences
Chapter 17 Understanding Airbnb Taxes
Getting Serious about Taxes
Knowing how Airbnb income is taxed
Asking the important questions
Taking Account of Your Airbnb Earnings
Deciphering the gross earnings report
Getting tax forms from Airbnb
Taking Account of Your Airbnb Expenses
Understanding deductible expenses
Comprehending capitalized expenses
Knowing what deductible expenses to track
Knowing what documents to keep
Exploring Recent Tax Law Changes
Deducting 100 percent bonus depreciation on personal property
Getting the 20 percent pass-through deduction
Chapter 18 Making Big Bucks as an Airbnb Co-Host
Co-Hosting: What It Actually Takes to Manage Other People's Listings
Understanding the basics of co-hosting
Considering co-hosting: Is it right for you?
Identifying the benefits to co-hosting
Running your co-hosting business through a legal entity
Scaling Your Income through Co-Hosting
Starting to co-host: The how-to
Turn hosting for others on autopilot
Growing your co-hosting business to your desired level of income in record time
Part 6 The Parts of Tens
Chapter 19 Ten Tips to Become a Better Host
Become a Guest First
Research Your Market Before Hosting
Invite but Never Impose
Offer More Than Promised
Touch Base with Your Guests
Use Tiny Helpful Labels
Always Have Extra Essentials
Use Action Shots in Your Photos
Disclose and Highlight Potential Negatives Up Front
Measure Return on Time
Chapter 20 Ten Best Purchases for Hosts
Futon Couch or Sofa Bed
Floor Mats for Every Entrance
Shoe Racks
Universal Device Chargers for Every Room
Large Capacity Appliances
Storage Lockers with Locks
High Quality Mattress and Linens
Smart Locks
Automation Tools
Better Coffee Options
Chapter 21 Ten Ways to Increase Your Earnings
Putting Your Best Listing Forward
Asking Guests to Leave Reviews
Tailoring Amenities to Your Audience
Offering Add-On Goods and Services
Using Appropriate Pricing
Hosting More Listings
Listing an Airbnb Experience
Thinking Long Term
Renting Something Else
Avoiding Catastrophic Losses
Index
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