Corporate Real Estate Asset Management

1. The Cream Context

2. Positon: Understanding the business environment

3. Purpose: How company and corporate strategies can be aligned

4. Paradigm: How a company aligns its real estate with its culture, mission and values

5. Processes: How real estate can support business processes, activities and work styles

6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier

7. Place: Selecting appropriate locations, buildings and configurations

8. People: The importance of the interaction between people and real estate

9. Planet: How CREAM can integrate sustainability, responsibility and governance

10. Performance: How to measure and benchmark the performance of corporate real estate

11. Productivity: How CREAM can support improved business productivity

Case Studies

Case Study 1: A Sectoral view of CREAM: TMT

Case Study 2: Implementing Activity Based Working

Case Study 3: Activity based Workplaces

Case Study 4: Benchmarking key CREAM components

Case Study 5: Integrating Sustainability into CREAM practice

Case Study 6: CREAM in the Public Sector

Case Study 7: Coworking: JustCo Case Study Singapore

Case Study 8: Workplace Transformation: Nokia connecting people

Case Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club