The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of online channels for retail and this issue brings together research into these many facets of the online environment. The e-book is a large and comprehensive edition that includes nine academic papers, one practitioner perspective, book reviews and a commentary. The contributing authors are diverse both in their subject matter and their geographical location. There are contributions from the UK and the USA, and the issue also features a strong input from Korea; the result of which makes for an interesting read on a fascinating subject matter.
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ISBN-13
978-1-84663-645-5 (9781846636455)
Schweitzer Klassifikation
