Neuromarketing

Section - ONE: Insights into the Customer Brain Chapter - 01: Welcome to Neuromarketing: The Benefits and Opportunities Chapter - 02: Tools of the Trade: Exploring the Pros and Cons of Different Neuromarketing Methods Chapter - 03: Attention All Marketers: How Different Senses and Approaches Can Capture Your Consumer's Attention Chapter - 04: It's Going to Get Emotional: The Role of Emotions within Consumers' Brains and What it Means for Marketers Chapter - 05: Reasons to Remember: Ways to Improve your Chances of Being Recalled Chapter - 06: Defying the Decision-Making Odds: What Informs the Decisions We Make Section - TWO: Putting Theory into Practice Chapter - 07: Knowing Me, Knowing You: The Importance of Really Knowing Your Audience Chapter - 08: Picture This: The Priority Allocated to Visual Information in the Brain Chapter - 09: Colourful Choices: The Effect Colours Have on Your Consumers Chapter - 10: It's Only Words: How Human Brains Have Evolved for Language and What This Means for Your Communications Chapter - 11: Sounds Good to Me: How Brains Process Sounds and How to Capitalise Upon This Chapter - 12: Touch and Go: The Need to Still Consider and Incorporate Touch in a Digital Age Chapter - 13: Smell and Taste: The Two Senses You May Not Have Considered Chapter - 14: Pick'n'Mix: How Our Senses Work Together and How to Hack Them to Improve Customer Experiences Chapter - 15: Putting It All Together: Ways to Get Yourself Started and Continue Exploring Neuromarketing