Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "e,mass customization"e, and "e,M-branding,"e, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Sprache
Verlagsort
Zielgruppe
Illustrationen
16pp colour illustrations
ISBN-13
978-1-60901-792-7 (9781609017927)
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