Food and Wine Festivals and Events Around the World

Part 1 Context; Chapter 1 Food Events, Festivals and Farmers' Markets: An Introduction, C. Michael Hall, Sharples Liz; Chapter 2 Food Events and the Local Food System: Marketing, Management and Planning Issues; Chapter 3 From Haggis to High Table: A Selective History of Festival and Feast as Mirrors of British Landscape and Culture; Part 2 Food Events and Festivals; Chapter 4 Conceptualizing Festival-Based Culinary Tourism in Rural Destinations; Chapter 5 Case Study on the Use of Scottish Food Events in Promoting Scottish Tourism and Food; Chapter 6 Food and Wine Festivals: Stakeholders, Long-Term Outcomes and Strategies for Success; Chapter 7 Ludlow Marches Food and Drink Festival; Chapter 8 Food and Wine Events in Tasmania, Australia; Part 3 Wine and Drink Festivals; Chapter 9 Apples, Cider and Celebration; Chapter 10 Segmenting Wine Festival Visitors Using their Personal Involvement with Wine; Chapter 11 Beer Festivals: A Case Study Approach; Chapter 12 Wine Connoisseurs or Curious Tourists? The Participants in Wine Festivals; Part 4 Farmers' Markets; Chapter 13 The Authentic Market Experience of Farmers' Markets; Chapter 14 Connecting Farmers' Markets and Tourists in New Brunswick, Canada; Chapter 15 From Sake To Sea Urchin: Food and Drink Festivals and Regional Identity in Japan; Chapter 16 The Airey's Inlet Farmers' Market: Where the Coast Meets the Ranges, Anne-Marie Hede; Chapter 17 Farmers' Markets as Events for Local Cultural Consumption: The Otago Farmers' Market (Dunedin, New Zealand) Explored, Richard Mitchell, David Scott; Chapter 18 Case Study: The Tale of Three Markets, Jane F. Eastham; Part 5 Conclusions; Chapter 19 Food Festival Research Methods and Approaches, Howard Lyons; Chapter 20 Future Issues and Trends: Food Events, Festivals and Farmers' Markets, C. Michael Hall, Liz Sharples;