Content Marketing For Dummies

Introduction.
Part I: Getting Started with a Content MarketingPlan.
Chapter 1: Defi ning the Content Marketing Opportunity.
Chapter 2: Creating a Content Marketing Strategy.
Chapter 3: Taking the First Steps to Executing Your ContentMarketing Plan.
Part II: Marketing with Long-Form Content.
Chapter 4: Introducing the Tools of Written Long-Form ContentMarketing.
Chapter 5: Using Video, Audio, Online Events, and E-Mail forLong-Form Content Marketing.
Chapter 6: Writing in Long Form for the Web.
Chapter 7: Taking Long-Form Web Content to the Next Level.
Part III: Marketing with Short-Form Content.
Chapter 8: Introducing the Tools of Short-Form ContentMarketing.
Chapter 9: Using Twitter and Creative Ideas for Short-FormContent Marketing.
Chapter 10: Writing in Short Form for the Web.
Chapter 11: Discovering Ways to Improve Short-Form ContentMarketing.
Part IV: Engaging in Online Conversations to ShareContent.
Chapter 12: Defi ning Conversational Content Marketing.
Chapter 13: Introducing the Tools of Conversational WebWriting.
Chapter 14: Getting the Most out of Online Conversations.
Part V: Achieving Long-Term Success.
Chapter 15: Integrating Your Content Marketing Efforts.
Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.
Chapter 17: Building a Content Marketing Team.
Part VI: The Part of Tens.
Chapter 18: Ten Free Tools to Get Started with ContentMarketing.
Chapter 19: Ten Sites to Publish Your Content for Free.
Chapter 20: Ten Resources for Content Marketing Help.
Part VII: Appendixes.
Appendix A: Sample Content Marketing Quick Start Plans.
Appendix B: Glossary.
Index.