Do individuals have an economic personality? Is there a model for real-life human economic behavior? Can real-life economic behaviors be predicted? This book identifies the theory of economic personality. Economic personality leads an individual to exhibit predictable behaviors without the need to be rational in cases of uncertainty. So, this book argues that the individual is not rational, what is rational, however, is the systematic repetition of behaviors dictated by people's economic personalities.
Sprache
Verlagsort
Newcastle-upon-Tyne
Großbritannien
ISBN-13
978-1-5275-5645-4 (9781527556454)
Schweitzer Klassifikation
