Process-based Strategic Planning
4. Auflage
Erschienen am 11. Dezember 2006
XXVI, 381 Seiten
978-3-540-36608-9 (ISBN)
Beschreibung
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Weitere Details
Reihe
Auflage
Fourth Edition 2006
Sprache
Englisch
Verlagsort
Berlin
Deutschland
Verlagsgruppe
Springer Berlin
Zielgruppe
Für Beruf und Forschung
Editions-Typ
Überarbeitete Ausgabe
Illustrationen
XXVI, 381 p. 138 illus.
Dateigröße
16,40 MB
ISBN-13
978-3-540-36608-9 (9783540366089)
DOI
10.1007/3-540-36608-3
Schweitzer Klassifikation
Weitere Ausgaben
Nachauflagen
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
06/2008
5. Auflage
Springer
52,99 €
Als Download verfügbar
Andere Ausgaben
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Buch
06/2006
4. Auflage
Springer
53,45 €
Artikel ist vergriffen; siehe Neuauflage
Vorauflage
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
11/2005
3. Auflage
Springer
46,99 €
Als Download verfügbar
Personen
Inhalt
The idea of strategic planning.- Strategies, strategic planning and success potentials.- The development of strategic planning.- Assessment of strategies.- The process of strategic planning and the resulting documents.- Strategic documents as the result of strategic planning.- The process of strategic planning.- The strategic analysis and planning toolbox.- Strategy project planning and strategic analysis.- Project planning.- Strategic analysis.- Developing corporate strategies.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Determining strategic objectives with the help of portfolio methods.- The corporate strategy development process.- Developing business strategies.- Generic business strategies.- Specifying business strategies at the level of the market offer.- Specifying business strategies at the level of resources.- The business strategy development process.- Defining the implementation measures and assessing and approving the strategies.- Defining the implementation measures.- Final assessment of strategies and strategy implementation measures.- Formulating and approving the strategic documents.
