Startup Mixology

Shake up the market with these key ingredients to a successfulstartup
Entrepreneurship starts with an idea and a dream: a dream of abetter world for others, and a life less ordinary for yourself.These days, more people than ever are full of world-changing ideasand, thanks to technology, have the means to bring them to life.But many ideas remain just ideas, and many dreams just dreams.
Startup Mixology is first and foremost a book aboutturning your ideas into action. From the cofounder of media companyTech Cocktail, a veteran entrepreneur and investor who was namedone of the most connected people in tech, this book covers thebasic "ingredients" of winning entrepreneurship. No abstracttheories here -- it shows you how to tackle everything fromidea generation to launch to marketing to funding and how to startgetting things done.
Once you've taken that first step, the journey has only begun.Startup Mixology tells it like it is -- and it's noteasy! You'll learn about the harsh reality of starting up: whathappens when you offend your customers, get no attention, or runout of money. These are the stories you don't always hear in themedia.
In the end, Startup Mixology is an optimistic book. Youcan do this -- and you can have fun doing it, too.Every chapter also shows you how to enjoy the journey along the way- because if you don't, what's the point of it all? From cakebaking to workations to llama parades, you'll learn howentrepreneurs around the world stay sane, reduce stress, andcelebrate the positive. This may seem fluffy, but it's actually oneof the biggest secrets of successful startups.
Inside, you'll find the stories of companies like MakerBot,WordPress, Zappos, Basecamp, Uber, and more. Hear in their ownwords how they survived the startup phase, and learn from thestraightforward and conversational Frank Gruber, who has metthousands of entrepreneurs and watched them grow theirbusinesses.
In many ways, entrepreneurship will be the most difficultundertaking of your career. But if you can find the right balanceof hard work, support, and celebration, it can also be the mostrewarding. Startup Mixology takes you through the wholeprocess from start to finish, so you can begin the incomparablejourney of turning your great ideas into great startups.