Preface 1
Introduction 5
SECTION ONE: In a digital world is branded merchandise still relevant?
1. Why use promotional products? 15
2. Investing in merchandise 21
3. Merchandise can build and support your brand's message 31
4. Differences between promotional-product companies 37
5. #Promowithpurpose 49
6. Keeping an eye on social and ethical standards 57
SECTION TWO: 6 ways to help your brand stand out successfully
7. Creating branded merchandise that matters 63
8. Memorable merchandise for virtual events 67
9. A winning strategy for trade shows 77
10. Gifts for top-tier clients 81
11. Radical ideas for a roadshow 91
12. Concepts for cool conferences 99
SECTION THREE: Know what's possible
13. Innovative branding methods 107
SECTION FOUR: Our best buddies!
14. Our suppliers 115
A final word from the author 117
About Aisling Graham 119
