The Goode Guide to Wine

preface

1. the heart of authenticity
2. the skill of winegrowing
3. soils matter
4. the art of interpretation
5. some wines are just wine
6. the wine is a whole
7. wine resists the proud
8. the taste is not in the wine
9. buildings, people, fabrics
10. framing: how words can get in the way
11. mouthfeel matters
12. just because I'm learning doesn't mean I'm stupid
13 wine as an aesthetic system
14. beauty is not the absence of flaws
15. we drink wine for many reasons: flavor is just one of them
16. a virtuous intoxicant
17. there is always another wine
18. tasting transforms us
19. we are not programmed to like certain wines
20. scores can be useful, but mostly they are stupid
21. wine, be yourself
22. the sadness of spoofulation
23. too many commercial palates
24. monsters aren't serious
25. the evil of overripeness
26. express the vintage
27. stay critical, but remember: there is room for everyone
28. a mystical transformation
29. don't expect others to pick up your tab
30. true to origins
31. no new clothes
32. bright side story
33. no one drinks wine blind
34. you don't drink the same wine at home
35. beer is better than wine
36. escape the small oak rut
37. segment or be damned
38. balance is not always in the middle
39. we are on a journey; this is mine
40. don't expect the fish to come to you
41. lead with your best
42. beware the wine consumer champions
43. winemaking is not chemistry. it is biology
44. stop trying so hard and just be yourself
45. don't be an all-rounder; be a specialist
46. beware the time lag
47. first impressions matter
48. play the long game
49. for most wines, glass bottles make no sense
50. fewer follies
51. celebrity wines, no thanks
52. all can play
53. how to succeed at wine writing by writing boring articles
54. the importance of stories
55. why it matters

acknowledgments
index