Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor

Name: Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor | Recent developments and applications
Brand: John Benjamins Publishing Company
Price: 118.99 EUR
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Recent developments and applications

Francisco Gonzálvez-García María Sandra Peña Cervel Lorena Pérez Hernández(Herausgeber*in)

John Benjamins Publishing Company

1. Auflage

Erschienen am 30. Oktober 2013

VI, 318 Seiten

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Metaphor and Metonymy revisitedbeyond the Contemporary Theory of Metaphor
Editorial page
Title page
LCC data
Table of contents
Introduction to the Volume
References
Recent developments in metaphor theory
1. Introduction
2. The categorization view of metaphor
3. "Standard" conceptual metaphor theory
4. Blending
5. Lakoff 's extended theory
6. Conceptual metaphor theory as based on the idea of the main meaning focus
7. How do these analyses fit together?
8. Conclusion
References
The contemporary theory of metaphor - now new and improved!
1. Introduction
2. Problems with Lakoff's contemporary theory of metaphor
2.1 From metaphor in language to metaphor in thought
2.2 Problems with metaphor in thought
2.3 The role of metaphor in communication
2.4 Towards a three-dimensional model for metaphor
3. The new contemporary theory of metaphor
3.1 Dimensions and approaches
3.2 Metaphor in discourse
3.3 The discourse career of metaphor
4. Conclusion
References
Awareness in metaphor understanding
1. Introduction
2. The conscious gap between the literal and the figurative
3. Metaphor understanding in Relevance Theory
4. Literal meaning in metaphor processing: A psycholinguistic study
5. Steen: Deliberate vs. nondeliberate use of metaphor
6. Metaphorical translation asymmetries
7. Conclusion
References
Productivity of Spanish verb-noun compounds
1. Introduction
2. Notion of metaphor and metonymy: Theoretical tools of analysis
3. Preliminaries about Spanish [V + N] compounds
4. Interaction of metonymy and metaphor in Spanish [V + N] compounds
4.1 Agent serving for others or taking benefit away from others
4.2 Instrument serving for others
4.3 Plant / animal (bird) / insect
4.4 Causer event
5. Patterns of interaction of metonymy and metaphor in relation to semantic 'transparency', creativity, and productivity
Acknowledgements
References
Motion metaphors in discourse construction
1. Introduction
2. Motion metaphors in theory and practice
2.1 Motion metaphors in language and metalanguage
2.2 Analysis of a motion metaphor
3. Discourse construction
3.1 Discourse structure
3.2 Text structure
4. Metaphor in discourse
4.1 Metaphor construction
4.2 Discourse metaphor
5. Conclusion
Acknowledgements
References
The adaptation of metaphors across genres
1. Introduction: Metaphor and genre in scientific and educational writing
2. Melzack and Wall's "Gate Control Theory of Pain"
2.1 Melzack and Wall's use of the gate metaphor
3. Adapting the gate metaphor for educational purposes
3.1 The gate metaphor in a neuroscience website for children
3.2 The GATE metaphor in a book for chronic pain sufferers
3.3 The GATE metaphor in a book for primary care clinicians
4. Overview of forms of metaphor adaptation across genres
5. Concluding reflections on the implications of metaphor adaptation
References
Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse
1. Introduction
2. Metonymy and metaphor
3. The interaction of multimodal metonymy and metaphor as a resource for creativity
4. Analysing multimodal metonymies and metaphors in ICT advertising discourse
4.1 Analysing Source-in-target metonymy and expansion involving chained metonymies
4.1.2 Domain expansion and domain reduction working simultaneously
5. Conclusions
References
How patent can patents be?
1. Introduction and method: Narrowing the focus of the Applied Metaphor Approach
2. A systemic overview of the genre
3. Metaphorical schemata in the patent context
3.1 Ideational cognitive features
3.2 Textual cognitive features
3.3 Interpersonal cognitive features
4. Conclusion: Metaphor as a cohesive tripartite choice
References
Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery
1. Introduction
2. The epitaph: Concept, functions and typology
3. Theoretical assumptions. Conceptual Metaphor Theory and euphemism
4. Data and methods
5. Death-related conceptualizations
5.1 death is a journey
5.2 death is a rest / a sleep
5.3 death is a joyful life
5.4 death is a call from God
5.5 death is a loss
5.6 death is the end
6. Concluding remarks
References
Cognitive Semantic ways of teaching figurative phrases
1. Introduction
2. Cognitive Semantic ways of teaching figurative phrases: Some examples
3. Assessing the evidence
4. Hopes and expectations
5. Comments from mainstream second language vocabulary research
6. Conclusion
Acknowledgement
References
Translation Studies and the cognitive theory of metaphor
1. Is metaphor translatable?
2. A cognitive approach to metaphor translation
3. Conclusion
References
Distinguishing near-synonyms and translation equivalents in metaphorical terms
1. Introduction
2. Can arbitrariness be overcome in metaphor analysis?
3. On the metaphorical distinction between 'crisis' and 'recession' and their Spanish equivalents: Two corpus-based case studies
3.1 Compiling a comparable English/Spanish corpus on financial articles
3.2 A methodology combining MPA and frame semantics
3.3 Metaphorical and language-specific differences in the 'animacy' of the phenomena
3.3.1 Results and Discussion
3.4 Moving towards a healthy economy
3.4.1 The natural behavior model
3.4.2 The source-path-goal model
3.4.3 The well-being model
3.4.4 The success model
3.4.5 The entertainment model
3.4.6 Discussion
4. 'Hit by the crisis' and 'trapped in recession': Does this difference really exist in the speakers' minds?
Hypothesis
Subjects
Materials and method
Results
4. Conclusions
References
Appendix: Stimuli
Subject index

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