Social Media Strategies for Professionals and Their Firms

Expert advice on growing your professional service firm orindividual practice through social media
Showing professionals and their marketers how to accomplishfamiliar marketing tactics in newer, ways, Social Media forProfessionals and Their Firms takes you step by step in puttingsocial media to work for your professional practice. Whether youwant to build your own on-line reputation, or are ready to explorenew media for corporate marketing and communications, this book isthe definitive guide for your strategic approach.
* Explores why the fastest and most leveragable way to expandrelationships today is through the Internet
* Provides step-by-step approaches to successful professionalblogging
* Discusses high-level strategies for effectively using Twitter,LinkedIn, Facebook, and bookmarking sites
* Includes pitfalls and success stories featuring notable socialmedia trailblazers
Timely and practical, this book shows you why new media israpidly becoming the core way for professionals to reach theiraudiences. Whether your firm provides legal, accounting, financialplanning, architecture, consultancy, or other services, SocialMedia Strategies for Professionals and Their Firms will showyou ways to better reach and communicate with your customers.