Metaphor and Communication

Name: Metaphor and Communication
Brand: John Benjamins Publishing Company
Price: 118.99 EUR
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Elisabetta Gola Francesca Ervas(Herausgeber*in)

John Benjamins Publishing Company

1. Auflage

Erschienen am 15. Februar 2016

VI, 283 Seiten

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Intro
Metaphor and Communication
Editorial page
Title page
LCC data
Table of contents
Metaphors we live twice: A communicative approach beyond the conceptual view?
1. Introduction
2. The cognitive and linguistic dimension of metaphor
2.1 Corpus data
2.2 Speakers' behaviour
3. The communicative dimension of metaphor
3.1 Persuasion in politics
3.2 Persuasion in media and advertising
3.3 Instruction and entertainment in education and arts
4. Conclusions
Acknowledgements
References
Part I. The cognitive and linguistic dimension of metaphor
Metaphor and simile: Categorizing and comparing categorization and comparison
1. Introduction
2. The Comparison/Categorization debate
3. Ellipsis-based mischaracterization of Comparison theory
4. Towards an alternative battlefield
4.1 Target/Source contribution disparity
4.2 Target/Source mediator-preservation degree
4.3 Mediator carefulness
5. An example of the application of the dimensions
6. Conclusion
Acknowledgments
References
Taste synaesthesias: Linguistic features and neurophysiological bases
1. Introduction
1.1 Linguistic synaesthesia
1.2 Taste: A few words for a complex experience
2. A corpus-based analysis of taste synaesthesias
2.1 The corpus
2.2 Results
3. Metaphors of taste
3.1 The semantics of taste: A paradox?
3.2 Grounded taste metaphors
3.3 Conclusion
Acknowledgements
References
Selling and buying, killing and wounding
1. Introduction
2. The corpus study: Identifying more and less conventional metaphors
2.1 Theoretical considerations: Conventionality and frequency
2.2 Method and results
3. Metaphorical commercial events
4. The field of bodily harm
5. Linking low-level creativity and high-level conventionality: The notion of intersubjectivity
6. Conclusion
Acknowledgement
References
Time is money - everywhere? Analysing time metaphors across varieties of English
1. Introduction
2. Corpus data
3. Analyses
4. Time is money expressions at corpus level - spend, save, and waste
4.1 Spending time
4.2 Saving time
4.3 Wasting time
4.4 Summary
5. time is money expressions at text type level - spend and waste
5.1 spend + time expression at text type level
5.2 waste + time expression at text type level
6. waste + time expression at text level
7. Individual expressions of time is money
8. Summary of results
9. Discussion
10. Conclusion
References
Metaphors, bilingual mental lexicon and distributional models
1. Introduction
2. Procedure
3. Analysis
4. Discussion
5. General discussion and conclusions
References
Appendix A
Appendix B
Towards a model of metaphorical understanding
1. Introduction
2. Metaphorical understanding
3. On propositional understanding
4. On imagistic understanding
5. On the sensorimotor aspects of imagery
6. Modelling imagistic component in metaphor understanding
7. Communicating with metaphors: Believing game and doubting game
8. Towards a unified model of understanding
References
On the role of perceptual features in metaphor comprehension
1. Introduction
2. Metaphor, imagery and perception
2.1 Metaphor as a conceptual process
2.2 Mental imagery and metaphors
2.3 Imagery and perception
2.4 Text vs image priming and semantic processing
3. Experiments
3.1 Experimental method and setup
3.2 Study 1: Priming condition
3.3 Study 2: Image stimulation condition
3.4 Study 3: Semantic association between Source/Target features and metaphor features
4. General discussion and conclusions
References
Part II. The communicative dimension of metaphor
Adventures of a metaphor: Apian imagery in the history of political thought
1. Introduction - The beehive metaphor and the political discourse
2. Solidary and individualistic, monarchic and republican: The beehive as social model
3. Evaluating the persuasive force of the 'beehive'
4. "Setting things before the eyes"
5. Good metaphors are concise
6. The metaphor and its context: 'Conservative' and 'progressive' interpretation of the metaphor
7. "We learn above all from metaphor?"
8. Conclusions: The political metaphor as a rhetorical device
Acknowledgements
References
Moral disgust at its best
1. Introduction
2. Metaphor in political communication
3. Impurity and disease concerns and the metaphoric construal of morality
4. Metaphoric framings of Berlusconi's opposition as a national moral threat
4.1 The immorality as cancer metaphor
4.2 The immorality as bodily filthiness metaphor
5. Low-level mappings, and how they can amplify metaphor potency
6. Conclusion
References
"The Ultimate Spinner": Metaphors of evil in Hillary R. Clinton's media coverage
1. Introduction
2. Theoretical framework
3. The public vs the private realm
3.1 Hillary Rodham Clinton's public figure
4. Data and methodology
5. Findings
5.1 Hillary Clinton's personal traits: Metaphors of evil
5.2 Hillary Clinton and power: The metaphors of animals
6. Conclusions
References
News articles, websites and blogs
Blending metaphors and arguments in advertising
1. Introduction
2. Metaphor in advertising: Patterns of creativity
3. Forceville's pictorial metaphors
4. Shedding light on the novel implicative complex: An analysis with Blending Theory
5. Exploring another example: The Nike Air shoes ad
6. Discussion
References
Metaphors and online learning
1. Introduction: Metaphors in communication and educational processes
2. Metaphors in online environments
3. Metaphors to support online social presence
4. Metaphors and online argumentation
5. Conclusions
References
Metaphor in sign language poetry
1. Introduction
2. Handshapes as entities and for handling - abstract concepts have physical form
3. Use of the eyes - cognizing is seeing
4. Space and speed - Time is space and speed of time is speed of signing
5. Handshape semantics - good is open
6. Division of signing space - powerful is up
7. Conclusions
Acknowledgements
References
Metaphor and the concept of sound in contemporary music
1. Introduction
2. Sound as an Object - Pierre Schaeffer
3. Sound in space - Raymond Murray Schafer
4. Sound as an Organism - Gérard Grisey
5. Conclusion
Acknowledgement
References
Index

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