Tech-Enabled Hospitality

Section - ONE: Strategy and purpose; Chapter - Assignment 1: Coming up with a winning idea for your business plan; Chapter - Assignment 2: Strategy - the big picture; Chapter - Assignment 3: You and your team; Section - TWO: Market research; Chapter - Assignment 4: Researching customers; Chapter - Assignment 5: Researching competitors; Chapter - Assignment 6: A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - Assignment 7: Products and/or services; Chapter - Assignment 8: Pricing; Chapter - Assignment 9: Advertising and promotion; Chapter - Assignment 10: Place and distribution; Chapter - Assignment 11: People, process and physical environment; Chapter - Assignment 12: Competing online; Section - FOUR: Operations; Chapter - Assignment 13: The selling methods plan; Chapter - Assignment 14: Making, outsourcing and supplies; Chapter - Assignment 15: Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - Assignment 16: The sales forecast; Chapter - Assignment 17: Cash-flow projections; Chapter - Assignment 18: The profit and loss account; Chapter - Assignment 19: The balance sheet; Chapter - Assignment 20: Break-even analysis; Chapter - Assignment 21: Estimating financing requirements; Chapter - Assignment 22: Stress testing your business projections; Section - SIX: Business controls; Chapter - Assignment 23: Financial controls; Chapter - Assignment 24: Sales and marketing controls; Chapter - Assignment 25: Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - Assignment 26: Writing up and presenting your business plan;