Preface

Snowflake is one of the leading cloud data platforms and is gaining popularity among organizations looking to migrate their data to the cloud. With its game-changing features, Snowflake is unlocking new possibilities for self-service analytics and collaboration. However, Snowflake's scalable consumption-based pricing model demands that users fully understand its revolutionary three-tier cloud architecture and pair it with universal modeling principles to ensure they are unlocking value and not letting money vaporize into the cloud.

Data modeling is essential for building scalable and cost-effective designs in data warehousing. Effective modeling techniques not only help businesses build efficient data models but also enable them to better understand their business. Though modeling is largely database-agnostic, pairing modeling techniques with game-changing Snowflake features can help build Snowflake's most performant and cost-effective solutions.

This book combines the best practices in data modeling with Snowflake's powerful features to offer you the most efficient and effective approach to data modeling in Snowflake. Using these techniques, you can optimize your data warehousing processes, improve your organization's data-driven decision-making capabilities, and save valuable time and resources.

Who this book is for

Database modeling is a simple, yet foundational tool for enhancing communication and decision-making within enterprise teams and streamlining development. By pairing modeling-first principles with the specifics of Snowflake architecture, this book will serve as an effective tool for data engineers looking to build cost-effective Snowflake systems for business users looking for an easy way to understand them.

The three main personas who are the target audience of this content are as follows:

• Data engineers: This book takes a Snowflake-centered approach to designing data models. It pairs universal modeling principles with unique architectural facets of the data cloud to help build performant and cost-effective solutions.
• Data architects: While familiar with modeling concepts, many architects may be new to the Snowflake platform and are eager to learn and incorporate its best features into their designs for improved efficiency and maintenance.
• Business analysts: Many analysts transition from business or functional roles and are cast into the world of data without a formal introduction to database best practices and modeling conventions. This book will give them the tools to navigate their data landscape and confidently create their own models and analyses.

What this book covers

Chapter 1, Unlocking the Power of Modeling, explores the role that models play in simplifying and guiding our everyday experience. This chapter unpacks the concept of modeling into its constituents: natural language, technical, and visual semantics. This chapter also gives you a glimpse into how modeling differs across various types of databases.

Chapter 2, An Introduction to the Four Modeling Types, looks at the four types of modeling covered in this book: conceptual, logical, physical, and transformational. This chapter gives an overview of where and how each type of modeling is used and what it looks like. This foundation gives you a taste of where the upcoming chapters will lead.

Chapter 3, Mastering Snowflake's Architecture, provides a history of the evolution of database architectures and highlights the advances that make the data cloud a game changer in scalable computing. Understanding the underlying architecture will inform how Snowflake's three-tier architecture unlocks unique capabilities in the models we design in later chapters.

Chapter 4, Mastering Snowflake Objects, explores the various Snowflake objects we will use in our modeling exercises throughout the book. This chapter looks at the memory footprints of the different table types, change tracking through streams, and the use of tasks to automate data transformations, among many other topics.

Chapter 5, Speaking Modeling through Snowflake Objects, bridges universal modeling concepts such as entities and relationships with accompanying Snowflake architecture, storage, and handling. This chapter breaks down the fundamentals of Snowflake data storage, detailing micro partitions and clustering so that you can make informed and cost-effective design decisions.

Chapter 6, Seeing Snowflake's Architecture through Modeling Notation, explores why there are so many competing and overlapping visual notations in modeling and how to use the ones that work. This chapter zeroes in on the most concise and intuitive notations you can use to plan and design database models and make them accessible to business users simultaneously.

Chapter 7, Putting Conceptual Modeling into Practice, starts the journey of creating a conceptual model by engaging with domain experts from the business and understanding the elements of the underlying business. This chapter uses Kimball's dimensional modeling method to identify the facts and dimensions, establish the bus matrix, and launch the design process. We also explore how to work backward using the same technique to align a physical model to a business model.

Chapter 8, Putting Logical Modeling into Practice, continues the modeling journey by expanding the conceptual model with attributes and business nuance. This chapter explores how to resolve many-to-many relationships, expand weak entities, and tackle inheritance in modeling entities.

Chapter 9, Database Normalization, demonstrates that normal doesn't necessarily mean better-there are trade-offs. While most database models fall within the first to third normal forms, this chapter takes you all the way to the sixth, with detailed examples to illustrate the differences. This chapter also explores the various data anomalies that normalization aims to mitigate.

Chapter 10, Database Naming and Structure, takes the ambiguity out of database object naming and proposes a clear and consistent standard. This chapter focuses on the conventions that will enable you to scale and adjust your model and avoid breaking downstream processes. By considering how Snowflake handles cases and uniqueness, you can make confident and consistent design decisions for your physical objects.

Chapter 11, Putting Physical Modeling into Practice, translates the logical model from the previous chapter into a fully deployable physical model. In this process, we handle the security and governance concerns accompanying a physical model and its deployment. This chapter also explores physicalizing logical inheritance and demonstrates how to go from DDL to generating a visual diagram.

Chapter 12, Putting Transformational Modeling into Practice, demonstrates how to use the physical model to drive transformational design and improve performance gains through join elimination in Snowflake. The chapter discusses the types of joins and set operators available in Snowflake and provides guidance on monitoring Snowflake queries to identify common issues. Using these techniques, you will practice creating transformational designs from business requirements.

Chapter 13, Modeling Slowly Changing Dimensions, delves into the concept of slowly changing dimensions (SCDs) and provides you with recipes for maintaining SCDs efficiently using Snowflake features. You will learn about the challenges of keeping record counts in dimension tables in check and how mini dimensions can help address this issue. The chapter also discusses creating multifunctional surrogate keys and compares them with hashing techniques.

Chapter 14, Modeling Facts for Rapid Analysis, focuses on fact tables and explains the different types of fact tables and measures. You will discover versatile reporting structures such as the reverse balance and range-based factless facts and learn how to recover deleted records. This chapter also provides related Snowflake recipes for building and maintaining all the operations mentioned.

Chapter 15, Modeling Semi-Structured Data, explores techniques required to use and model semi-structured data in Snowflake. This chapter demonstrates that while Snowflake makes querying semi-structured data easy, there is effort involved in transforming it into a relational format that users can understand. We explore the benefits of converting semi-structured data to a relational schema and review a rule-based method for doing so.

Chapter 16, Modeling Hierarchies, provides you with an understanding of the different types of hierarchies and their uses in data warehouses. The chapter distinguishes between hierarchy types and discusses modeling...