Corporate social responsibility (CSR) is simply the maximization
of a company s value over time, undertaken because, in the long
run, social and environmental problems ultimately become
financial problems. The justification for CSR is therefore
associated with representing the nature and role of the company,
as well as its purpose.
Companies therefore regard CSR as a strategic investment that is
part of a proactive, resilient, inclusive approach, based on the
creation of shared value. This approach is capable of reducing
negative societal impacts of their activities, or inducing positive
impacts if they sustain a hybrid culture, all the while improving
their competitive advantage.
This book presents a theoretical development that analyzes the
challenges of CSR strategies based on the creation of shared
value. Two case studies are presented, analyzing the different
forms of social innovation strategies capable of inducing this
shared value creation.
Auflage
Sprache
Dateigröße
ISBN-13
978-1-119-80415-4 (9781119804154)
Schweitzer Klassifikation
Nacer Gasmi is a Doctor of Management Science and Maitre de
conferences at the University Bourgogne Franche-Comte, France.
His work at CREGO (Center for research in organizational
management) and at the Institute of Business Administration
focuses on organizational strategy and management.
