Successfully Choosing Your EMR

Arthur Gasch is the CEO and founder of Medical StrategicPlanning (MSP), established in 1992 to provide the North Americanhealthcare device and information systems markets with reliable,verifiable business intelligence data and services based uponcensus-level market surveys. MSP is now the largest database ofmarket information of its type.
MSP offers the MSP EHR Selector, developed in 2002 by Dr. CarolineSamuels, MD, a Web-based tool that empowers physicians, practicemanagers, CIOs, and EHR consultants to find systems that matchtheir user requirements and budget, based on 375 user-selectable,independently-vetted criteria. Available by subscription, theSelector covers 29 practice specialties and is applicable to512,800 office-based physicians in the U.S.
The Selector's data, however, is based on a more limited subset ofinformation than the proposed book, which is based on 12 years ofannual surveys. The tool can be used as an adjunct to the book, butit is not necessary to use the Selector to understand nor tobenefit from the book.
Mr. Gasch's interest in computerized patient records dates to 1975when he conducted the first medical computer applications seminarsfor hospital personnel while employed by Hewlett-Packard.
Before founding MSP, Mr. Gasch was Manager of Market Research withSiemens Electromedical Group in Danvers, MA. He now edits theIndustry Alert newsletter (with a circulation of 10,000) andwas a Contributing Editor to American Health Consultant's popularBBT (Biomedical Business & Technology) newsletterfor 14 years.
He was also one of several contributors to the book, ICU 2010 -ICU Design for the Future, edited by D. Kirk Hamilton andunderwritten by the Center for Innovation in Health Facilities.
Betty Gasch is the President and Chief Operating Officerand previously held positions with the Visiting Nurse Associationof Central Jersey. Mrs. Gasch has worked as an ICU nurse and nurseeducator, and was CCRN certified. She holds a Bachelor of Sciencedegree (Summa Cum Laude) in Nursing from the University ofMichigan.
Mrs. Gasch is a publisher of MSP Industry Alert and also wasa contributing writer to the BBT Newsletter, and herarticles have also appeared in Medical Device Daily andAssisted Living newsletters. She co-authored several MSPmarket reports, and developed and presented "Invasive HemodynamicMonitoring" and other nursing seminar materials.