Identities across Media and Modes: Discursive Perspectives

Contents: Giuliana Garzone/Paola Catenaccio: Discursive Perspectives on Identities across Media and Modes: An Introduction - Giuliana Garzone: Identity in Tourist Communication on the Internet: Italy's and Spain's Web Sites Contrasted - Paola Catenaccio: Promoting Medical Tourism in India: Building Identity and Reputation in Health Tourism Websites - Francesca Santulli: Trademarks in Tourist Communication: Semiotic Structure and Cultural Implications - Lidia De Michelis: National Identity on the Web: The Discursive Politics of Icons. A Portrait of England - Kim Grego/Alessandra Vicentini: Building South African Web Identity: Health Care Information for Citizens vs. Foreigners - Giuditta Caliendo: The Role of the New Media in the Promotion of Identity Frameworks - Chiara Degano: Marketing Identities on Nestlé's Websites - Clara Bulfoni: Lexical Borrowing from English in the Internet Era: How to Preserve Chinese Identity? - Maria Cristina Paganoni: 'The Opinion and the Counter Opinion': News Framing and Double Voicing on Al Jazeera English - Anna Marchi/Charlotte Taylor: Who Was Fighting and Who/What Was Being Fought? The Construction of Participants' Identities in UK and US Reporting of the Iraq War - Miriam Bait: Discursive Representations of Old Age in Geriatric Medical Editorials - Cynthia Jane Kellett Bidoli: Transfer of Institutional and Political Identity through TV News Reporting for the Italian Deaf - Valentina De Cicco: The Media Process of Popularising Professional Identities. A Case Study: E.R. - Sara Villa: 'Doctor Alton, What Is a Transvestite?' The Discourses of Transvestism and Identity in Glen or Glenda by Ed Wood.