Cause-Related Marketing

Theoretical Background: Introduction to Cause-Related Marketing.- Environmental Causes: Green Cause-Related Marketing for Social Innovation: Helping People to Reimagine Plastic Recycling and Sustainability.- Villavicencio - Banco de Bosques: "Leave Your Mark, a Reserve for More Reserves". Marketing Campaign to Recover Forests from Agentine Chaco.- The Triodos Bank Pension Plan: A Case of Solidarity-Based Investment.- WWF Spain: Illustrating Factors at Play, Impacts and Tensions in Cause-Related Marketing for Global Sustainability.- Social Causes (I): Covering Basic Needs: "Lighting Up Lives": A Cause-Related Marketing Case to Solve Energy Poverty and Improve Quality of Life in Pakistan.- Value Co-Creation in Cause-Related Marketing: The Case of "El Turrón Solidario" (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation.- Application of Cause-Related Marketing in the Fight Against Hunger: Case "Good Restaurants".- Project "Soup of Aid" as a Cause-Related Marketing Campaign.- The Importance of Target-Group Oriented Brand Management in the Context of Cause-Related Marketing: The Case of Viva con Agua.- TOMS: "We Are in Business to Improve Lives".- Social Causes (II): Education: Cause-Related Marketing Applied to Support Education in Tanzania: The Case of TCHIBO.- "Buy a Pen, Donate a Pen": A Case Study About the Power of Congruence and Simplicity in Online Cause-Related Marketing.- Bank Positioning and Cause-Related Marketing: The Case of Contactmore by ING.- Cause-Related Marketing in Retail E-Commerce as Support for the Sustainability of the University: The Case of Amazon and University of the Andes (Columbia).- Cause-Related Marketing in Luxury Brands: The Case of Josefinas.- Disseminating Pet-Friendly Trends in Partnership: The Initiative "Marketing con Causa" in Mexico.- Health Causes: Cause-Related Marketing (CRM) of Ausonia's Campaigns.- The Role of Cause-Related Marketing in the Case of Breast Cancer in Romania.- Digital Communication asa Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study.- All United Against Breast Cancer: The Solidarity Beauty of Estée Lauder.- Analysis of the CRM Campaigns on Facebook. The Case of Menudos Corazones .- Considerations and Decisions for Firms: Organizational Conflicts in CRM Planning and Implementation: City Hotel's Towel Reuse Program.- Santos Motors.- Choosing CRM.- Teaching Notes for This Textbook.