Design and Analysis of Sensory Optimization

This book discusses experimental designs which are very useful insensory and consumer testing. As an added feature this coverage isfully illustrated with real-life examples. In addition, theimportance of fractional factorial designs are explained more fullythan in books now available.
The heart of this book is product optimization which covers ingreat detail designs and analysis of optimization studies withconsumers. A rundown of this chapter includes: preliminaries, testfor adequacy of statistical model and least squares estimation ofregression parameters; why use optimization technique; types ofoptimization experiments; Plackett and Burman design; Box andBehnken design, mixture designs; search for optimum areas inresponse surfaces; use of contour maps in product reformulationaugmentation of fractional factorial design; optimization withdiscrete variables, dangers of fractional factorial designs, andoptimization for robustness.
This book will be valuable for a wide audience of professionalsin the areas of sensory, marketing, advertising, statistics,quality assurance, food, beverage, personal care, pharmaceutical,household products, and cosmetic industries. The book could alsoserve as a text in applied statistics