Surviving the Creative Space

Preface

Chapter 1: Surviving the Creative Space
The birth of the Creative Strategy
Bottom Line and the Importance of Collaboration
Case study: Van Leeuwen Ice Cream: How a fresh design increased sales
Creative Teams Definitions
What Makes an Effective Creative Team
Becoming an Effective Team Member
How to Prepare Yourself for Teamwork
Exercise 1: Mapping a Value System for Your Creative Career

Chapter 2: Agency Teams
Creative Agencies Come in All Shapes and Sizes
Defining Creative Agencies
Studio
Marketing Agency
Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners
Branding Agency
Advertising Agency
Case study: CitiBike: Collaborating on a Multifaceted Campaign
Consultancy
Production Company
Motion Graphics Studio
Animation Studio
State of the Agency World
Exercise 2: Interview Outside Your Scope

Chapter 3: In-House Teams
The Value of In-House Creative Teams
In-House/Agency Collaboration
Case study: Inside Out Awards: Celebrating In-House Creative Work
Working In-House Towards a Common Goal
Different Kinds of In-House Work
Collaboration In-House - Across Teams
Collaboration In-House - Within Teams
Interview with Devin O'Bryan from IBM Design
Creative Workflows
Starting Out In-House
Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance
Challenges and Opportunities Working In-House
Exercise 3: Understanding an In-House Brand

Chapter 4: Freelance Teams
Freelance Creative 'Teams'
Different Ways to Freelance
Building Connections
Freelance Workflows
Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator
The Art Director/Copywriter Freelance Team
Interview: Advice from Kristen Curtis and Aldo Arias of Only Child
Freelance Collectives
The Freelancer and Client Team
Freelancers Need Coaching Too
From Freelancer to Entrepreneur
The Freelance Life
Exercise 4: Examining Your Work Habits

Chapter 5: Community as an Extension of Creative Team
Community as Creative Team
Nurture Existing Creative Community
Grow Creative Community
Case study: Make a Mark: Building Community by Giving Back
Embrace Mentorship
Quality Connection
Interview with Co-author of Being Boss, Kathleen Shannon
Community Lasts a Career
Exercise 5: Finding a Creative Mentor

Conclusion
Acknowledgements
Ancillary Material
Recommended Reading