You've been told that newsletters can help to find clients, but that's only true if the right people read and find value in your newsletter. If you're in business doing 1:1 work with clients, you likely don't have time to write long essays every week, and you probably aren't interested in growing a newsletter for the sake of becoming known or gaining followers. You don't want to write a newsletter that's generic, awkward, or pushy. Instead, you simply want to work with more clients. This book is designed to help you do just that.
You'll learn a step-by-step process to help you design, write, and send a newsletter that feels like you and that your readers enjoy receiving. You won't be working from a stilted template, and you won't be spending hours trying to sound like someone you're not. Instead, you'll learn how to regularly write and send newsletters that matter to you, your business, and your readers.
Topics Covered Include:
Picking your newsletter frequency
Selecting a style and sections for your newsletter
Creating templates to speed up the writing and sending processes
Finding subscribers and inviting readers to work with you
This book is appropriate for nutritionists, herbalists, coaches, counselors, and anyone else who's hoping to write a newsletter that brings in more clients.
About the Author: Camille Freeman has been a practicing herbalist, nutritionist, and educator since 2003. In 2018, she left social media and began marketing her business primarily through a weekly newsletter. Since then, she's mentored hundreds of other practitioners as they grow and build their businesses both with and without social media. Through her business Bloom and Grow Nutrition, Camille mentors practicing herbalists and nutritionists, and offers continuing education courses for clinicians. Camille holds a doctorate in clinical nutrition from MUIH (now part of Notre Dame of Maryland), as well as master's degrees in both herbal medicine from MUIH and physiology from Georgetown University.
Feedback from readers:
"One of the most comprehensive, clear and empowering sources on the subject that I've encountered. Camille's writing style is succinct, generous and delightfully funny." - Megan Hamilton, Speaking Coach and Founder of ubu skills
"I'd been sending an herbal business newsletter for 10 years when I read Camille's concise and helpful book. I immediately made a few simple changes that got me and my readers more excited about my newsletter. The book reminded me that marketing can be fun, creative, and useful to my audience." - Kelly McCarthy, RH(AHG), Clinical Herbalist at Attic Apothecary
"Camille's warm voice and common sense suggestions make this a useful book with practical, actionable guidance" - Marjorie Turner Hollman, Author of Easy Walks in Massachusetts and beyond guide series
"Whether you're launching a new practice or sprucing up your marketing and communication strategies, this book will indeed help you write better newsletters." - Maria Noël Groves, RH(AHG), Clinical Herbalist & Author of Body into Balance
"For those of you (like me!) who avoid social media at all costs - this book is a beacon of hope and proof of concept that you don't need social media to have a successful private practice" - Elyce Shapiro, LDN, Nutritionist and Owner of Balanced Gut Nutrition & Health
"Everything you need to deliver a fantastic newsletter." - Bevin Clare, Professor, Herbalist and Nutritionist, MUIH
"Write Better Newsletters feels like having a wise kind friend on the newsletter writing path. Whether a newsletter newbie or seasoned professional, you'll find helpful gems for writing better newsletters!" - Jiling Lin, LAc, Acupuncturist and Herbalist
