Introduction.1
1 Never Fail To Grasp an Opportunity. 5
2 Success Does Breed Success. 19
3 Uphill Battles Have To Be Fought Sometimes. 35
4 Create Demand Through Innovation. 51
5 Make Dreams a Reality. 67
6 Fish Where the Fish Are. 77
7 Don't Be Afraid To Take on the Big Boys. 87
8 Marketing must be Creative and Different 99
9 Do What You Love. 109
