Marketing in the Age of Google

Search has changed everything. Has your business harnessed itsfull potential?
A business's search strategy can have a dramatic impact on howconsumers interact with that business. But even more importantly,search engine activity provides amazingly useful data aboutcustomer behavior, needs, and motivations. In this non-technicalbook for executives, business owners, and marketers, search enginestrategy guru Vanessa Fox--who created Google's portal forsite owners, Google Webmaster Central--explains what everymarketer or business owner needs to understand about searchrankings, search data, comprehensive search strategies, andintegrating your strategy into the businesses processes.
* Updated statistics, tools, and recommendations
* Details about the latest changes from Google, Bing, and theoverall search landscape
* Explanation and recommendations related to Google's substantialnew search algorithm, know as "Panda"
* Discussion of the changing landscape of the integration ofsearch and social media, including the addition of Google+ to themix
Traditional marketing isn't enough anymore. Businesses need toevolve as customer behavior evolves. Marketing in the Age ofGoogle shows you how.