A Meaning Processing Approach to Cognition

Fred Voorhorst received his Ph.D. in Industrial Design Engineering from The Delft University of Technology in 1998. He then took up a position as researcher at the ETH Zuerich, before moving to industry where he worked in various sectors such as software, automotive, fashion, and financial, always linking product design, product development, and business development, and preferably exploring the boundaries of the impossible. Whenever possible he would grasp the opportunity to teach on product design in the tradition of ecological perception.

John Flach received his Ph.D. in Human Experimental Psychology from The Ohio State University in 1984. After more than 30 years teaching and supervising graduate research in universities, he recently joined Mile Two LLC as a Senior Cognitive Systems Engineer. John has written extensively about Cognitive Systems Engineering (CSE) and ecological approaches to human performance and design (including three co-authored books, three co-edited books, and more than 180 archival publications). After many years of talking and writing about CSE and Ecological Interface Design, he welcomes the opportunity to test what he has learned against the challenge of designing practical solutions to contemporary business problems. To learn more about John, check out his Perspicacity blog: https://blogs.wright.edu/learn/johnflach/author/w001jmf/ or his extended bio : http://psych-scholar.wright.edu/flach