Packaging Essentials

Name: Packaging Essentials | 100 Design Principles for Creating Packages
Brand: Rockport Publishers Inc.
Price: 38.99 EUR
Availability: OnlineOnly

100 Design Principles for Creating Packages

Candace Ellicott Sarah Roncarelli(Autor*in)

Rockport Publishers Inc.

Erschienen am 1. Juni 2010

208 Seiten

E-Book

ePUB mit Adobe-DRM

Systemvoraussetzungen

978-1-61058-067-0 (ISBN)

38,99 €inkl. 7% MwSt.

Systemvoraussetzungen

für ePUB mit Adobe-DRM

E-Book Einzellizenz

Als Download verfügbar

Beschreibung

Weitere Details

Weitere Ausgaben

Personen

Inhalt

Cover
Title
Dedication
CONTENTS
INTRODUCTION
THE DESIGN CHALLENGE
1. Get the brief right
2. Design for the customer, not for yourself
3. Organizing a product range
4. Designing for a private label
5. Designing for display
6. Relevance in package design
DESIGN CONSIDERATIONS: MATERIALS
7. Research the options
8. Glass and bottle design
9. Cardboard
10. Metal
11. Plastic
12. Wrappers
13. Innovative materials
DESIGN CONSIDERATIONS: FORM AND SHAPE
14. Brand guidelines that include sh ape
15. Form defines function, and Function defines form
16. Designing a bag
17. Molded Packs
18. Die lines
19. Special folds
20. Window reveals
21. Innovation
DESIGN CONSIDERATIONS: LABELS
22. Designing a label
23. Shapes
24. Label reveals and folds
DESIGN CONSIDERATIONS: PRINTING
25. Four-color lithography
26. Lithography with three or fewer colors
27. Flexography
28. Laser etching
29. Screen printing
30. Special techniques: Special inks and varnishes
31. Special techniques: Foil stamping
MARKETING AND BRAND CONSIDERATIONS
32. A package as a sales tool
33. Demographics
34. Psychographics
35. Designing within a brand standard
36. Masstige packaging
37. What's in a name?
38. Packaging mascots
39. Bath, beauty, and health
40. Technology
41. Confection and candy
42. Wine and spirits
43. Beverages
44. Books and media
45. Fashion
46. Food
47. Home and garden
48. Kids' products
49. Office and art supplies
50. Pet products
51. Adult novelty
SUSTAINABLE DESIGN
52. Sustainable practices
53. Sustainable printing
54. Plastic options
55. Paper options
56. Multiuse packaging
57. Biodegradable and recyclable packages
THE DESIGN PROCESS
58. Create an emotional connection
59. Tell a story
60. Setting the right tone
61. Playful design
62. Metaphors and similes
63. Humor and wit
64. Provide information
65. The art of exaggeration
66. Fake it with faux
67. Achieving balance
68. Explore pattern
69. Rules and lines
70. Painting and drawing
71. Iconography and symbolism
72. Woodcuts and drawings
73. Photography
74. Retro design
75. Tactical use of color
76. Lack of color
77. Abundance of color
78. Don't hide the substrate
79. Minimalist design
80. Consider all sides
81. Hierarchy and dominance
82. Type basics
83. Fonts create mood and character
84. Handmade type
85. Type as imagery
86. Adapting from other languages
87. Bar codes and important information
88. Shelf impact
89. Product protection
90. Unpack the package
91. Functionally convenient design
92. Packaging several products
93. Decorative packages and collectables
94. Bottlenecks, stickers, and other add-ons
95. Breaking the rules
ASSESS AND REVIEW
96. Proofing and making alterations
97. Gauging ROI
98. Anticipating the brand tomorrow
99. Customer research
100. Celebrate a successful package design
CONTRIBUTORS
ABOUT THE AUTHORS

Systemvoraussetzungen

Als PDF speichern Als Link merken